Available Fields

These are the fields that are available in Insights. Note, not all fields are available in all circumstances.

Conversions

Conversion Definition ID

• Type: Dimension + Filter
• Data Type: Number

Conversion Definition Name

• Type: Dimension + Filter
• Data Type: String

Conversion Definition Category

• Type: Dimension + Filter
• Data Type: String

Conversion Definition Attribution

• Type: Dimension + Filter
• Data Type: String

Conversion Count

• Type: Measure
• Description: Count of conversions.
• Data Type: Number
• Format: Integer

Conversion Count (FP)

• Type: Measure
• Description: Count of conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Conversion Count (NFP)

• Type: Measure
• Description: Count of conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Count (FP) vs Total

• Type: Measure
• Description: Ratio of Fanplayr conversions vs all orders
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Conversion Count (FP), Order Count)

Conversion Total Net

• Type: Measure
• Description: Total net revenue from all conversion types.
• Data Type: Number
• Format: Currency
• Calculation: Conversion Total Net (FP) + Conversion Total Net (NFP)

Conversion Total Net (FP)

• Type: Measure
• Description: Total net revenue from all conversion types that were attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Conversion Total Net (NFP)

• Type: Measure
• Description: Total net revenue from all conversion types that were not attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Conversion Net Per Visit

• Type: Measure
• Description: Total conversion net divided by the number of non-bouncing sessions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Conversion Total Net (FP) + Conversion Total Net (NFP), Non-Bounces)

Conversion Net Per Visit (FP)

• Type: Measure
• Description: Total conversion net attributed to Fanplayr divided by the number of non-bouncing targeted sessions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Conversion Total Net (FP), Targeted Count)

Conversion Net Per Visit (NFP)

• Type: Measure
• Description: Total conversion net not attributed to Fanplayr divided by the number of non-bouncing non-targeted sessions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Conversion Total Net (NFP), Non-Targeted Count)

Conversion Total Discount

• Type: Measure
• Description: Total discount from all conversion types.
• Data Type: Number
• Format: Currency

Conversion Total Discount (FP)

• Type: Measure
• Description: Total discount from all conversion types that were attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Conversion Total Discount (NFP)

• Type: Measure
• Description: Total discount from all conversion types that were not attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Conversion Discount Percent (FP)

• Type: Measure
• Description: The average percentage of discount that is applied to order conversion types that were attributed to Fanplayr.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Conversion Total Discount (FP), Order Total Gross (FP))

Conversion Discount Percent (NFP)

• Type: Measure
• Description: The average percentage of discount that is applied to order conversion types that were not attributed to Fanplayr.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Conversion Total Discount (NFP), Order Total Gross (NFP))

Conversion AOV

• Type: Measure
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Conversion Total Net (FP) + Conversion Total Net (NFP), Converted Sessions)

Conversion AOV (FP)

• Type: Measure
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Conversion Total Net (FP), Converted Sessions (FP))

Conversion AOV (NFP)

• Type: Measure
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Conversion Total Net (NFP), Converted Sessions (NFP))

Conversion AOV Variation

• Type: Measure
• Description: Variation between Fanplayr attributed AOV and non-Fanplayr attributed AOV
• Data Type: Number
• Format: Percentage
• Calculation: IFNULL(SAFE_DIVIDE(SAFE_DIVIDE(Conversion Total Net (FP), Converted Sessions (FP)), SAFE_DIVIDE(Conversion Total Net (NFP), Converted Sessions (NFP))), 1) - 1

Conversion Count (Post View)

• Type: Measure
• Description: Count of post-view conversions.
• Data Type: Number
• Format: Integer

Conversion Count (Post View, FP)

• Type: Measure
• Description: Count of post-view conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Conversion Count (Post View, NFP)

• Type: Measure
• Description: Count of post-view conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Conversion Count (Post View) - Conversion Count (Post View, FP)

Conversion Count (Post CTA)

• Type: Measure
• Description: Count of post-CTA conversions.
• Data Type: Number
• Format: Integer

Conversion Count (Post CTA, FP)

• Type: Measure
• Description: Count of post-CTA conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Conversion Count (Post CTA, NFP)

• Type: Measure
• Description: Count of post-CTA conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Conversion Count (Post CTA) - Conversion Count (Post CTA, FP)

Order Conversion Count

• Type: Measure
• Description: Count of "Order" conversions.
• Data Type: Number
• Format: Integer

Order Conversion Count (FP)

• Type: Measure
• Description: Count of "Order" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Order Conversion Count (NFP)

• Type: Measure
• Description: Count of "Order" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Order Conversion Count - Order Conversion Count (FP)

Order Conversion Count (Post View)

• Type: Measure
• Description: Count of post-view "Order" conversions.
• Data Type: Number
• Format: Integer

Order Conversion Count (Post View, FP)

• Type: Measure
• Description: Count of post-view "Order" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Order Conversion Count (Post View, NFP)

• Type: Measure
• Description: Count of post-view "Order" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Order Conversion Count (Post View) - Order Conversion Count (Post View, FP)

Order Conversion Rate (Post View)

• Type: Measure
• Description: Number of post-view "Order" conversions divided by number of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Order Conversion Count (Post View), Targeted Count)

Order Conversion Count (Post CTA)

• Type: Measure
• Description: Count of post-CTA "Order" conversions.
• Data Type: Number
• Format: Integer

Order Conversion Count (Post CTA, FP)

• Type: Measure
• Description: Count of post-CTA "Order" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Order Conversion Count (Post CTA, NFP)

• Type: Measure
• Description: Count of post-CTA "Order" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Order Conversion Count (Post CTA) - Order Conversion Count (Post CTA, FP)

Order Conversion Rate (Post CTA)

• Type: Measure
• Description: Number of post-CTA "Order" conversions divided by the number of post-CTA actions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Order Conversion Count (Post CTA), Widget CTA Count)

Order Conversion Rate

• Type: Measure
• Description: Number of "Order" conversions as a percentage of total sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Order Conversion Count, Sessions)

Order Conversion Rate (FP)

• Type: Measure
• Description: Number of "Order" conversions attributed to Fanplayr as a percentage of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Order Conversion Count (FP), Targeted Count)

Order Conversion Rate (NFP)

• Type: Measure
• Description: Number of "Order" conversions not attributed to Fanplayr as a percentage of non-targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Order Conversion Count - Order Conversion Count (FP), Non-Targeted Count)

Order Conversion Total Net

• Type: Measure
• Description: Sum of net revenue from "Order" conversions.
• Data Type: Number
• Format: Currency

Order Conversion Total Net (FP)

• Type: Measure
• Description: Sum of net revenue from "Order" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Order Conversion Total Net (NFP)

• Type: Measure
• Description: Sum of net revenue from "Order" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Currency
• Calculation: Order Conversion Total Net - Order Conversion Total Net (FP)

Order Conversion Total Net Per Visit

• Type: Measure
• Description: Sum of net revenue from "Order" conversions divided by count of sessions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Conversion Total Net, Sessions)

Order Conversion Total Net Per Visit (FP)

• Type: Measure
• Description: Sum of net revenue from "Order" conversions attributed to Fanplayr divided by count of targeted sessions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Conversion Total Net (FP), Targeted Count)

Order Conversion AOV

• Type: Measure
• Description: Average net value of "Order" conversions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Conversion Total Net, Order Conversion Count)

Order Conversion AOV (FP)

• Type: Measure
• Description: Average net value of "Order" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Conversion Total Net (FP), Order Conversion Count (FP))

Order Conversion AOV (NFP)

• Type: Measure
• Description: Average net value of "Order" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Conversion Total Net - Order Conversion Total Net (FP), Order Conversion Count - Order Conversion Count (FP))

Order Conversion Total Net Per Visit (NFP)

• Type: Measure
• Description: Sum of net revenue from "Order" conversions not attributed to Fanplayr divided by count of non-targeted sessions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Conversion Total Net - Order Conversion Total Net (FP), Non-Targeted Count)

Order Conversion Total Net (Post View)

• Type: Measure
• Description: Sum of net revenue from post-view "Order" conversions.
• Data Type: Number
• Format: Currency

Order Conversion Total Net (Post View, FP)

• Type: Measure
• Description: Sum of net revenue from post-view "Order" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Order Conversion Total Net (Post View, NFP)

• Type: Measure
• Description: Sum of net revenue from post-view "Order" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Currency
• Calculation: Order Conversion Total Net (Post View) - Order Conversion Total Net (Post View, FP)

Order Conversion AOV (Post View)

• Type: Measure
• Description: Average net value of post-view "Order" conversions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Conversion Total Net (Post View), Order Conversion Count (Post View))

Order Conversion Total Net (Post CTA)

• Type: Measure
• Description: Sum of net revenue from post-CTA "Order" conversions.
• Data Type: Number
• Format: Currency

Order Conversion Total Net (Post CTA, FP)

• Type: Measure
• Description: Sum of net revenue from post-CTA "Order" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Order Conversion Total Net (Post CTA, NFP)

• Type: Measure
• Description: Sum of net revenue from post-CTA "Order" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Currency
• Calculation: Order Conversion Total Net (Post CTA) - Order Conversion Total Net (Post CTA, FP)

Order Conversion AOV (Post CTA)

• Type: Measure
• Description: Average net value of post-CTA "Order" conversions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Conversion Total Net (Post CTA), Order Conversion Count (Post CTA))

Lead Conversion Count

• Type: Measure
• Description: Count of "Lead" conversions.
• Data Type: Number
• Format: Integer

Lead Conversion Count (FP)

• Type: Measure
• Description: Count of "Lead" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Lead Conversion Count (NFP)

• Type: Measure
• Description: Count of "Lead" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Lead Conversion Count - Lead Conversion Count (FP)

Lead Conversion Count (Post View)

• Type: Measure
• Description: Count of post-view "Lead" conversions.
• Data Type: Number
• Format: Integer

Lead Conversion Count (Post View, FP)

• Type: Measure
• Description: Count of post-view "Lead" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Lead Conversion Count (Post View, NFP)

• Type: Measure
• Description: Count of post-view "Lead" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Lead Conversion Count (Post View) - Lead Conversion Count (Post View, FP)

Lead Conversion Rate (Post View)

• Type: Measure
• Description: Number of post-view "Lead" conversions divided by number of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Lead Conversion Count (Post View), Targeted Count)

Lead Conversion Count (Post CTA)

• Type: Measure
• Description: Count of post-CTA "Lead" conversions.
• Data Type: Number
• Format: Integer

Lead Conversion Count (Post CTA, FP)

• Type: Measure
• Description: Count of post-CTA "Lead" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Lead Conversion Count (Post CTA, NFP)

• Type: Measure
• Description: Count of post-CTA "Lead" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Lead Conversion Count (Post CTA) - Lead Conversion Count (Post CTA, FP)

Lead Conversion Rate (Post CTA)

• Type: Measure
• Description: Number of post-CTA "Lead" conversions divided by the number of post-CTA actions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Lead Conversion Count (Post CTA), Widget CTA Count)

Lead Conversion Rate

• Type: Measure
• Description: Number of "Lead" conversions as a percentage of total sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Lead Conversion Count, Sessions)

Lead Conversion Rate (FP)

• Type: Measure
• Description: Number of "Lead" conversions attributed to Fanplayr as a percentage of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Lead Conversion Count (FP), Targeted Count)

Lead Conversion Rate (NFP)

• Type: Measure
• Description: Number of "Lead" conversions not attributed to Fanplayr as a percentage of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Lead Conversion Count - Lead Conversion Count (FP), Non-Targeted Count)

Impression Conversion Count

• Type: Measure
• Description: Count of "Impression" conversions.
• Data Type: Number
• Format: Integer

Impression Conversion Count (FP)

• Type: Measure
• Description: Count of "Impression" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Impression Conversion Count (NFP)

• Type: Measure
• Description: Count of "Impression" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Impression Conversion Count - Impression Conversion Count (FP)

Impression Conversion Count (Post View)

• Type: Measure
• Description: Count of post-view "Impression" conversions.
• Data Type: Number
• Format: Integer

Impression Conversion Count (Post View, FP)

• Type: Measure
• Description: Count of post-view "Impression" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Impression Conversion Count (Post View, NFP)

• Type: Measure
• Description: Count of post-view "Impression" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Impression Conversion Count (Post View) - Impression Conversion Count (Post View, FP)

Impression Conversion Rate (Post View)

• Type: Measure
• Description: Number of post-view "Impression" conversions divided by number of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Impression Conversion Count (Post View), Targeted Count)

Impression Conversion Count (Post CTA)

• Type: Measure
• Description: Count of post-CTA "Impression" conversions.
• Data Type: Number
• Format: Integer

Impression Conversion Count (Post CTA, FP)

• Type: Measure
• Description: Count of post-CTA "Impression" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Impression Conversion Count (Post CTA, NFP)

• Type: Measure
• Description: Count of post-CTA "Impression" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Impression Conversion Count (Post CTA) - Impression Conversion Count (Post CTA, FP)

Impression Conversion Rate (Post CTA)

• Type: Measure
• Description: Number of post-CTA "Impression" conversions divided by the number of post-CTA actions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Impression Conversion Count (Post CTA), Widget CTA Count)

Impression Conversion Rate

• Type: Measure
• Description: Number of "Impression" conversions as a percentage of total sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Impression Conversion Count, Sessions)

Impression Conversion Rate (FP)

• Type: Measure
• Description: Number of "Impression" conversions attributed to Fanplayr as a percentage of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Impression Conversion Count (FP), Targeted Count)

Impression Conversion Rate (NFP)

• Type: Measure
• Description: Number of "Impression" conversions not attributed to Fanplayr as a percentage of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Impression Conversion Count - Impression Conversion Count (FP), Non-Targeted Count)

Click Conversion Count

• Type: Measure
• Description: Count of "Click" conversions.
• Data Type: Number
• Format: Integer

Click Conversion Count (FP)

• Type: Measure
• Description: Count of "Click" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Click Conversion Count (NFP)

• Type: Measure
• Description: Count of "Click" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Click Conversion Count - Click Conversion Count (FP)

Click Conversion Count (Post View)

• Type: Measure
• Description: Count of post-view "Click" conversions.
• Data Type: Number
• Format: Integer

Click Conversion Count (Post View, FP)

• Type: Measure
• Description: Count of post-view "Click" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Click Conversion Count (Post View, NFP)

• Type: Measure
• Description: Count of post-view "Click" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Click Conversion Count (Post View) - Click Conversion Count (Post View, FP)

Click Conversion Rate (Post View)

• Type: Measure
• Description: Number of post-view "Click" conversions divided by number of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Click Conversion Count (Post View), Targeted Count)

Click Conversion Count (Post CTA)

• Type: Measure
• Description: Count of post-CTA "Click" conversions.
• Data Type: Number
• Format: Integer

Click Conversion Count (Post CTA, FP)

• Type: Measure
• Description: Count of post-CTA "Click" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Click Conversion Count (Post CTA, NFP)

• Type: Measure
• Description: Count of post-CTA "Click" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Click Conversion Count (Post CTA) - Click Conversion Count (Post CTA, FP)

Click Conversion Rate (Post CTA)

• Type: Measure
• Description: Number of post-CTA "Click" conversions divided by the number of post-CTA actions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Click Conversion Count (Post CTA), Widget CTA Count)

Click Conversion Rate

• Type: Measure
• Description: Number of "Click" conversions as a percentage of total sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Click Conversion Count, Sessions)

Click Conversion Rate (FP)

• Type: Measure
• Description: Number of "Click" conversions attributed to Fanplayr as a percentage of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Click Conversion Count (FP), Targeted Count)

Click Conversion Rate (NFP)

• Type: Measure
• Description: Number of "Click" conversions not attributed to Fanplayr as a percentage of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Click Conversion Count - Click Conversion Count (FP), Non-Targeted Count)

Other Conversion Count

• Type: Measure
• Description: Count of "Other" conversions.
• Data Type: Number
• Format: Integer

Other Conversion Count (FP)

• Type: Measure
• Description: Count of "Other" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Other Conversion Count (NFP)

• Type: Measure
• Description: Count of "Other" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Other Conversion Count - Other Conversion Count (FP)

Other Conversion Count (Post View)

• Type: Measure
• Description: Count of post-view "Other" conversions.
• Data Type: Number
• Format: Integer

Other Conversion Count (Post View, FP)

• Type: Measure
• Description: Count of post-view "Other" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Other Conversion Count (Post View, NFP)

• Type: Measure
• Description: Count of post-view "Other" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Other Conversion Count (Post View) - Other Conversion Count (Post View, FP)

Other Conversion Rate (Post View)

• Type: Measure
• Description: Number of post-view "Other" conversions divided by number of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Other Conversion Count (Post View), Targeted Count)

Other Conversion Count (Post CTA)

• Type: Measure
• Description: Count of post-CTA "Other" conversions.
• Data Type: Number
• Format: Integer

Other Conversion Count (Post CTA, FP)

• Type: Measure
• Description: Count of post-CTA "Other" conversions attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Other Conversion Count (Post CTA, NFP)

• Type: Measure
• Description: Count of post-CTA "Other" conversions not attributed to Fanplayr.
• Data Type: Number
• Format: Integer
• Calculation: Other Conversion Count (Post CTA) - Other Conversion Count (Post CTA, FP)

Other Conversion Rate (Post CTA)

• Type: Measure
• Description: Number of post-CTA "Other" conversions divided by the number of post-CTA actions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Other Conversion Count (Post CTA), Widget CTA Count)

Other Conversion Rate

• Type: Measure
• Description: Number of "Other" conversions as a percentage of total sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Other Conversion Count, Sessions)

Other Conversion Rate (FP)

• Type: Measure
• Description: Number of "Other" conversions attributed to Fanplayr as a percentage of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Other Conversion Count (FP), Targeted Count)

Other Conversion Rate (NFP)

• Type: Measure
• Description: Number of "Other" conversions not attributed to Fanplayr as a percentage of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Other Conversion Count - Other Conversion Count (FP), Non-Targeted Count)

CR of Non-Bounces with Empty Cart

• Type: Measure

• Description: A special measure to be used exclusively with a bucket dimension based on Session Duration. For each duration bucket, this measure will calculate the conversion rate of non-bouncing sessions where the first cart change occurred after between the start and end of the bucket.

• Data Type: Number

• Format: Percentage

• Calculation: SAFE_DIVIDE(Converted Session Count (Time to First Cart within Bucket), Session Count (Time to First Cart within Bucket OR NULL))

Customer Profiles

Country

• Type: Dimension
• Description: Originating country of the session determined by IP address.
• Data Type: String

Order Net Bucket (Min)

• Type: Dimension
• Description: Minimum value of the dynamically computed order net bucket.
• Data Type: Number
• Format: Currency

Order Net Bucket (Max)

• Type: Dimension
• Description: Maximum value of the dynamically computed order net bucket.
• Data Type: Number
• Format: Currency

Session Duration Bucket (Min)

• Type: Dimension
• Description: Minimum value of the dynamically computed session duration bucket.
• Data Type: Number
• Format: Duration (Seconds)

Session Duration Bucket (Max)

• Type: Dimension
• Description: Maximum value of the dynamically computed session duration bucket.
• Data Type: Number
• Format: Duration (Seconds)

Page Views Bucket (Min)

• Type: Dimension
• Description: Minimum value of the dynamically computed session page views bucket.
• Data Type: Number
• Format: Integer

Page Views Bucket (Max)

• Type: Dimension
• Description: Maximum value of the dynamically computed session page views bucket.
• Data Type: Number
• Format: Integer

Converted Sessions

• Type: Dimension
• Description: The number of sessions that converted in this profile.
• Data Type: Number
• Format: Integer

Unconverted Sessions

• Type: Dimension
• Description: The number of sessions that did not convert in this profile.
• Data Type: Number
• Format: Integer

Converted Session Rate

• Type: Dimension
• Description: The percentage of sessions that converted.
• Data Type: Number
• Format: Percentage

Incremental Net

• Type: Dimension

• Description: The maximum additional net revenue that could be achieved if all unconverted sessions in the profile were to convert at the Order Net Bucket (Max) value.

• Data Type: Number

• Format: Currency

Site Conversion Rate

• Type: Dimension
• Description: The overall conversion rate of the site.
• Data Type: Number
• Format: Percentage

Site AOV

• Type: Dimension
• Description: The overall average order value (net) of the site.
• Data Type: Number
• Format: Currency

Historic

Visits - 7 Days

• Type: Dimension + Filter
• Description: Number of visits each user had prior to their session.
• Data Type: Number
• Format: Integer

Purchases - 7 Days

• Type: Dimension + Filter
• Description: Number of purchases each user made prior to their session.
• Data Type: Number
• Format: Integer

Net - 7 Days

• Type: Dimension + Filter
• Description: Total net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net - 7 Days

• Type: Dimension + Filter
• Description: Average net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net - 7 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net - 7 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Net with Discount - 7 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Discount - 7 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Discount - 7 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Discount - 7 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Discount - 7 Days

• Type: Dimension + Filter
• Description: Number of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with FP Discount - 7 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with FP Discount - 7 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with FP Discount - 7 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with FP Discount - 7 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with FP Discount - 7 Days

• Type: Dimension + Filter
• Description: Number of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with Non-FP Discount - 7 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Non-FP Discount - 7 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Non-FP Discount - 7 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Non-FP Discount - 7 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Non-FP Discount - 7 Days

• Type: Dimension + Filter
• Description: Number of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net without Discount - 7 Days

• Type: Dimension + Filter
• Description: Total net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net without Discount - 7 Days

• Type: Dimension + Filter
• Description: Average net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net without Discount - 7 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net without Discount - 7 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases without Discount - 7 Days

• Type: Dimension + Filter
• Description: Number of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Discount - 7 Days

• Type: Dimension + Filter
• Description: Total discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount - 7 Days

• Type: Dimension + Filter
• Description: Average discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount - 7 Days

• Type: Dimension + Filter
• Description: Minimum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount - 7 Days

• Type: Dimension + Filter
• Description: Maximum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (FP) - 7 Days

• Type: Dimension + Filter
• Description: Total Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (FP) - 7 Days

• Type: Dimension + Filter
• Description: Average Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (FP) - 7 Days

• Type: Dimension + Filter
• Description: Minimum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (FP) - 7 Days

• Type: Dimension + Filter
• Description: Maximum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (Non-FP) - 7 Days

• Type: Dimension + Filter
• Description: Total Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (Non-FP) - 7 Days

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (Non-FP) - 7 Days

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (Non-FP) - 7 Days

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount Percent - 7 Days

• Type: Dimension + Filter
• Description: Average discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent - 7 Days

• Type: Dimension + Filter
• Description: Minimum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent - 7 Days

• Type: Dimension + Filter
• Description: Maximum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (FP) - 7 Days

• Type: Dimension + Filter
• Description: Average Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (FP) - 7 Days

• Type: Dimension + Filter
• Description: Minimum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (FP) - 7 Days

• Type: Dimension + Filter
• Description: Maximum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (Non-FP) - 7 Days

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (Non-FP) - 7 Days

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (Non-FP) - 7 Days

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Abandoned Carts - 7 Days

• Type: Dimension + Filter
• Description: Number of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Integer

Avg Abandoned Cart Value - 7 Days

• Type: Dimension + Filter
• Description: Average gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Min Abandoned Cart Value - 7 Days

• Type: Dimension + Filter
• Description: Minimum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Max Abandoned Cart Value - 7 Days

• Type: Dimension + Filter
• Description: Maximum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Visits - 15 Days

• Type: Dimension + Filter
• Description: Number of visits each user had prior to their session.
• Data Type: Number
• Format: Integer

Purchases - 15 Days

• Type: Dimension + Filter
• Description: Number of purchases each user made prior to their session.
• Data Type: Number
• Format: Integer

Net - 15 Days

• Type: Dimension + Filter
• Description: Total net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net - 15 Days

• Type: Dimension + Filter
• Description: Average net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net - 15 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net - 15 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Net with Discount - 15 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Discount - 15 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Discount - 15 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Discount - 15 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Discount - 15 Days

• Type: Dimension + Filter
• Description: Number of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with FP Discount - 15 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with FP Discount - 15 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with FP Discount - 15 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with FP Discount - 15 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with FP Discount - 15 Days

• Type: Dimension + Filter
• Description: Number of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with Non-FP Discount - 15 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Non-FP Discount - 15 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Non-FP Discount - 15 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Non-FP Discount - 15 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Non-FP Discount - 15 Days

• Type: Dimension + Filter
• Description: Number of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net without Discount - 15 Days

• Type: Dimension + Filter
• Description: Total net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net without Discount - 15 Days

• Type: Dimension + Filter
• Description: Average net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net without Discount - 15 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net without Discount - 15 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases without Discount - 15 Days

• Type: Dimension + Filter
• Description: Number of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Discount - 15 Days

• Type: Dimension + Filter
• Description: Total discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount - 15 Days

• Type: Dimension + Filter
• Description: Average discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount - 15 Days

• Type: Dimension + Filter
• Description: Minimum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount - 15 Days

• Type: Dimension + Filter
• Description: Maximum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (FP) - 15 Days

• Type: Dimension + Filter
• Description: Total Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (FP) - 15 Days

• Type: Dimension + Filter
• Description: Average Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (FP) - 15 Days

• Type: Dimension + Filter
• Description: Minimum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (FP) - 15 Days

• Type: Dimension + Filter
• Description: Maximum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (Non-FP) - 15 Days

• Type: Dimension + Filter
• Description: Total Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (Non-FP) - 15 Days

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (Non-FP) - 15 Days

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (Non-FP) - 15 Days

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount Percent - 15 Days

• Type: Dimension + Filter
• Description: Average discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent - 15 Days

• Type: Dimension + Filter
• Description: Minimum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent - 15 Days

• Type: Dimension + Filter
• Description: Maximum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (FP) - 15 Days

• Type: Dimension + Filter
• Description: Average Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (FP) - 15 Days

• Type: Dimension + Filter
• Description: Minimum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (FP) - 15 Days

• Type: Dimension + Filter
• Description: Maximum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (Non-FP) - 15 Days

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (Non-FP) - 15 Days

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (Non-FP) - 15 Days

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Abandoned Carts - 15 Days

• Type: Dimension + Filter
• Description: Number of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Integer

Avg Abandoned Cart Value - 15 Days

• Type: Dimension + Filter
• Description: Average gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Min Abandoned Cart Value - 15 Days

• Type: Dimension + Filter
• Description: Minimum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Max Abandoned Cart Value - 15 Days

• Type: Dimension + Filter
• Description: Maximum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Visits - 30 Days

• Type: Dimension + Filter
• Description: Number of visits each user had prior to their session.
• Data Type: Number
• Format: Integer

Purchases - 30 Days

• Type: Dimension + Filter
• Description: Number of purchases each user made prior to their session.
• Data Type: Number
• Format: Integer

Net - 30 Days

• Type: Dimension + Filter
• Description: Total net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net - 30 Days

• Type: Dimension + Filter
• Description: Average net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net - 30 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net - 30 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Net with Discount - 30 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Discount - 30 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Discount - 30 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Discount - 30 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Discount - 30 Days

• Type: Dimension + Filter
• Description: Number of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with FP Discount - 30 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with FP Discount - 30 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with FP Discount - 30 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with FP Discount - 30 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with FP Discount - 30 Days

• Type: Dimension + Filter
• Description: Number of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with Non-FP Discount - 30 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Non-FP Discount - 30 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Non-FP Discount - 30 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Non-FP Discount - 30 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Non-FP Discount - 30 Days

• Type: Dimension + Filter
• Description: Number of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net without Discount - 30 Days

• Type: Dimension + Filter
• Description: Total net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net without Discount - 30 Days

• Type: Dimension + Filter
• Description: Average net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net without Discount - 30 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net without Discount - 30 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases without Discount - 30 Days

• Type: Dimension + Filter
• Description: Number of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Discount - 30 Days

• Type: Dimension + Filter
• Description: Total discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount - 30 Days

• Type: Dimension + Filter
• Description: Average discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount - 30 Days

• Type: Dimension + Filter
• Description: Minimum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount - 30 Days

• Type: Dimension + Filter
• Description: Maximum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (FP) - 30 Days

• Type: Dimension + Filter
• Description: Total Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (FP) - 30 Days

• Type: Dimension + Filter
• Description: Average Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (FP) - 30 Days

• Type: Dimension + Filter
• Description: Minimum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (FP) - 30 Days

• Type: Dimension + Filter
• Description: Maximum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (Non-FP) - 30 Days

• Type: Dimension + Filter
• Description: Total Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (Non-FP) - 30 Days

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (Non-FP) - 30 Days

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (Non-FP) - 30 Days

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount Percent - 30 Days

• Type: Dimension + Filter
• Description: Average discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent - 30 Days

• Type: Dimension + Filter
• Description: Minimum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent - 30 Days

• Type: Dimension + Filter
• Description: Maximum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (FP) - 30 Days

• Type: Dimension + Filter
• Description: Average Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (FP) - 30 Days

• Type: Dimension + Filter
• Description: Minimum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (FP) - 30 Days

• Type: Dimension + Filter
• Description: Maximum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (Non-FP) - 30 Days

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (Non-FP) - 30 Days

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (Non-FP) - 30 Days

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Abandoned Carts - 30 Days

• Type: Dimension + Filter
• Description: Number of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Integer

Avg Abandoned Cart Value - 30 Days

• Type: Dimension + Filter
• Description: Average gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Min Abandoned Cart Value - 30 Days

• Type: Dimension + Filter
• Description: Minimum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Max Abandoned Cart Value - 30 Days

• Type: Dimension + Filter
• Description: Maximum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Visits - 60 Days

• Type: Dimension + Filter
• Description: Number of visits each user had prior to their session.
• Data Type: Number
• Format: Integer

Purchases - 60 Days

• Type: Dimension + Filter
• Description: Number of purchases each user made prior to their session.
• Data Type: Number
• Format: Integer

Net - 60 Days

• Type: Dimension + Filter
• Description: Total net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net - 60 Days

• Type: Dimension + Filter
• Description: Average net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net - 60 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net - 60 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Net with Discount - 60 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Discount - 60 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Discount - 60 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Discount - 60 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Discount - 60 Days

• Type: Dimension + Filter
• Description: Number of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with FP Discount - 60 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with FP Discount - 60 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with FP Discount - 60 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with FP Discount - 60 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with FP Discount - 60 Days

• Type: Dimension + Filter
• Description: Number of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with Non-FP Discount - 60 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Non-FP Discount - 60 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Non-FP Discount - 60 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Non-FP Discount - 60 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Non-FP Discount - 60 Days

• Type: Dimension + Filter
• Description: Number of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net without Discount - 60 Days

• Type: Dimension + Filter
• Description: Total net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net without Discount - 60 Days

• Type: Dimension + Filter
• Description: Average net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net without Discount - 60 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net without Discount - 60 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases without Discount - 60 Days

• Type: Dimension + Filter
• Description: Number of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Discount - 60 Days

• Type: Dimension + Filter
• Description: Total discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount - 60 Days

• Type: Dimension + Filter
• Description: Average discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount - 60 Days

• Type: Dimension + Filter
• Description: Minimum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount - 60 Days

• Type: Dimension + Filter
• Description: Maximum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (FP) - 60 Days

• Type: Dimension + Filter
• Description: Total Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (FP) - 60 Days

• Type: Dimension + Filter
• Description: Average Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (FP) - 60 Days

• Type: Dimension + Filter
• Description: Minimum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (FP) - 60 Days

• Type: Dimension + Filter
• Description: Maximum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (Non-FP) - 60 Days

• Type: Dimension + Filter
• Description: Total Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (Non-FP) - 60 Days

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (Non-FP) - 60 Days

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (Non-FP) - 60 Days

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount Percent - 60 Days

• Type: Dimension + Filter
• Description: Average discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent - 60 Days

• Type: Dimension + Filter
• Description: Minimum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent - 60 Days

• Type: Dimension + Filter
• Description: Maximum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (FP) - 60 Days

• Type: Dimension + Filter
• Description: Average Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (FP) - 60 Days

• Type: Dimension + Filter
• Description: Minimum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (FP) - 60 Days

• Type: Dimension + Filter
• Description: Maximum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (Non-FP) - 60 Days

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (Non-FP) - 60 Days

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (Non-FP) - 60 Days

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Abandoned Carts - 60 Days

• Type: Dimension + Filter
• Description: Number of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Integer

Avg Abandoned Cart Value - 60 Days

• Type: Dimension + Filter
• Description: Average gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Min Abandoned Cart Value - 60 Days

• Type: Dimension + Filter
• Description: Minimum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Max Abandoned Cart Value - 60 Days

• Type: Dimension + Filter
• Description: Maximum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Visits - 90 Days

• Type: Dimension + Filter
• Description: Number of visits each user had prior to their session.
• Data Type: Number
• Format: Integer

Purchases - 90 Days

• Type: Dimension + Filter
• Description: Number of purchases each user made prior to their session.
• Data Type: Number
• Format: Integer

Net - 90 Days

• Type: Dimension + Filter
• Description: Total net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net - 90 Days

• Type: Dimension + Filter
• Description: Average net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net - 90 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net - 90 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Net with Discount - 90 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Discount - 90 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Discount - 90 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Discount - 90 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Discount - 90 Days

• Type: Dimension + Filter
• Description: Number of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with FP Discount - 90 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with FP Discount - 90 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with FP Discount - 90 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with FP Discount - 90 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with FP Discount - 90 Days

• Type: Dimension + Filter
• Description: Number of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with Non-FP Discount - 90 Days

• Type: Dimension + Filter
• Description: Total net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Non-FP Discount - 90 Days

• Type: Dimension + Filter
• Description: Average net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Non-FP Discount - 90 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Non-FP Discount - 90 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Non-FP Discount - 90 Days

• Type: Dimension + Filter
• Description: Number of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net without Discount - 90 Days

• Type: Dimension + Filter
• Description: Total net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net without Discount - 90 Days

• Type: Dimension + Filter
• Description: Average net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net without Discount - 90 Days

• Type: Dimension + Filter
• Description: Minimum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net without Discount - 90 Days

• Type: Dimension + Filter
• Description: Maximum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases without Discount - 90 Days

• Type: Dimension + Filter
• Description: Number of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Discount - 90 Days

• Type: Dimension + Filter
• Description: Total discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount - 90 Days

• Type: Dimension + Filter
• Description: Average discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount - 90 Days

• Type: Dimension + Filter
• Description: Minimum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount - 90 Days

• Type: Dimension + Filter
• Description: Maximum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (FP) - 90 Days

• Type: Dimension + Filter
• Description: Total Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (FP) - 90 Days

• Type: Dimension + Filter
• Description: Average Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (FP) - 90 Days

• Type: Dimension + Filter
• Description: Minimum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (FP) - 90 Days

• Type: Dimension + Filter
• Description: Maximum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (Non-FP) - 90 Days

• Type: Dimension + Filter
• Description: Total Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (Non-FP) - 90 Days

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (Non-FP) - 90 Days

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (Non-FP) - 90 Days

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount Percent - 90 Days

• Type: Dimension + Filter
• Description: Average discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent - 90 Days

• Type: Dimension + Filter
• Description: Minimum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent - 90 Days

• Type: Dimension + Filter
• Description: Maximum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (FP) - 90 Days

• Type: Dimension + Filter
• Description: Average Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (FP) - 90 Days

• Type: Dimension + Filter
• Description: Minimum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (FP) - 90 Days

• Type: Dimension + Filter
• Description: Maximum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (Non-FP) - 90 Days

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (Non-FP) - 90 Days

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (Non-FP) - 90 Days

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Abandoned Carts - 90 Days

• Type: Dimension + Filter
• Description: Number of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Integer

Avg Abandoned Cart Value - 90 Days

• Type: Dimension + Filter
• Description: Average gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Min Abandoned Cart Value - 90 Days

• Type: Dimension + Filter
• Description: Minimum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Max Abandoned Cart Value - 90 Days

• Type: Dimension + Filter
• Description: Maximum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Visits - 1 Year

• Type: Dimension + Filter
• Description: Number of visits each user had prior to their session.
• Data Type: Number
• Format: Integer

Purchases - 1 Year

• Type: Dimension + Filter
• Description: Number of purchases each user made prior to their session.
• Data Type: Number
• Format: Integer

Net - 1 Year

• Type: Dimension + Filter
• Description: Total net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net - 1 Year

• Type: Dimension + Filter
• Description: Average net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net - 1 Year

• Type: Dimension + Filter
• Description: Minimum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net - 1 Year

• Type: Dimension + Filter
• Description: Maximum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Net with Discount - 1 Year

• Type: Dimension + Filter
• Description: Total net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Discount - 1 Year

• Type: Dimension + Filter
• Description: Average net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Discount - 1 Year

• Type: Dimension + Filter
• Description: Minimum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Discount - 1 Year

• Type: Dimension + Filter
• Description: Maximum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Discount - 1 Year

• Type: Dimension + Filter
• Description: Number of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with FP Discount - 1 Year

• Type: Dimension + Filter
• Description: Total net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with FP Discount - 1 Year

• Type: Dimension + Filter
• Description: Average net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with FP Discount - 1 Year

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with FP Discount - 1 Year

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with FP Discount - 1 Year

• Type: Dimension + Filter
• Description: Number of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with Non-FP Discount - 1 Year

• Type: Dimension + Filter
• Description: Total net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Non-FP Discount - 1 Year

• Type: Dimension + Filter
• Description: Average net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Non-FP Discount - 1 Year

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Non-FP Discount - 1 Year

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Non-FP Discount - 1 Year

• Type: Dimension + Filter
• Description: Number of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net without Discount - 1 Year

• Type: Dimension + Filter
• Description: Total net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net without Discount - 1 Year

• Type: Dimension + Filter
• Description: Average net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net without Discount - 1 Year

• Type: Dimension + Filter
• Description: Minimum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net without Discount - 1 Year

• Type: Dimension + Filter
• Description: Maximum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases without Discount - 1 Year

• Type: Dimension + Filter
• Description: Number of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Discount - 1 Year

• Type: Dimension + Filter
• Description: Total discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount - 1 Year

• Type: Dimension + Filter
• Description: Average discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount - 1 Year

• Type: Dimension + Filter
• Description: Minimum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount - 1 Year

• Type: Dimension + Filter
• Description: Maximum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (FP) - 1 Year

• Type: Dimension + Filter
• Description: Total Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (FP) - 1 Year

• Type: Dimension + Filter
• Description: Average Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (FP) - 1 Year

• Type: Dimension + Filter
• Description: Minimum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (FP) - 1 Year

• Type: Dimension + Filter
• Description: Maximum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (Non-FP) - 1 Year

• Type: Dimension + Filter
• Description: Total Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (Non-FP) - 1 Year

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (Non-FP) - 1 Year

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (Non-FP) - 1 Year

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount Percent - 1 Year

• Type: Dimension + Filter
• Description: Average discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent - 1 Year

• Type: Dimension + Filter
• Description: Minimum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent - 1 Year

• Type: Dimension + Filter
• Description: Maximum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (FP) - 1 Year

• Type: Dimension + Filter
• Description: Average Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (FP) - 1 Year

• Type: Dimension + Filter
• Description: Minimum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (FP) - 1 Year

• Type: Dimension + Filter
• Description: Maximum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (Non-FP) - 1 Year

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (Non-FP) - 1 Year

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (Non-FP) - 1 Year

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Abandoned Carts - 1 Year

• Type: Dimension + Filter
• Description: Number of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Integer

Avg Abandoned Cart Value - 1 Year

• Type: Dimension + Filter
• Description: Average gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Min Abandoned Cart Value - 1 Year

• Type: Dimension + Filter
• Description: Minimum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Max Abandoned Cart Value - 1 Year

• Type: Dimension + Filter
• Description: Maximum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Visits - All Time

• Type: Dimension + Filter
• Description: Number of visits each user had prior to their session.
• Data Type: Number
• Format: Integer

Purchases - All Time

• Type: Dimension + Filter
• Description: Number of purchases each user made prior to their session.
• Data Type: Number
• Format: Integer

Net - All Time

• Type: Dimension + Filter
• Description: Total net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net - All Time

• Type: Dimension + Filter
• Description: Average net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net - All Time

• Type: Dimension + Filter
• Description: Minimum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net - All Time

• Type: Dimension + Filter
• Description: Maximum net of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Net with Discount - All Time

• Type: Dimension + Filter
• Description: Total net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Discount - All Time

• Type: Dimension + Filter
• Description: Average net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Discount - All Time

• Type: Dimension + Filter
• Description: Minimum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Discount - All Time

• Type: Dimension + Filter
• Description: Maximum net of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Discount - All Time

• Type: Dimension + Filter
• Description: Number of purchases with a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with FP Discount - All Time

• Type: Dimension + Filter
• Description: Total net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with FP Discount - All Time

• Type: Dimension + Filter
• Description: Average net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with FP Discount - All Time

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with FP Discount - All Time

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with FP Discount - All Time

• Type: Dimension + Filter
• Description: Number of purchases with a Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net with Non-FP Discount - All Time

• Type: Dimension + Filter
• Description: Total net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net with Non-FP Discount - All Time

• Type: Dimension + Filter
• Description: Average net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net with Non-FP Discount - All Time

• Type: Dimension + Filter
• Description: Minimum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net with Non-FP Discount - All Time

• Type: Dimension + Filter
• Description: Maximum net of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases with Non-FP Discount - All Time

• Type: Dimension + Filter
• Description: Number of purchases with a Non-Fanplayr discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Net without Discount - All Time

• Type: Dimension + Filter
• Description: Total net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Net without Discount - All Time

• Type: Dimension + Filter
• Description: Average net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Net without Discount - All Time

• Type: Dimension + Filter
• Description: Minimum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Net without Discount - All Time

• Type: Dimension + Filter
• Description: Maximum net of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Currency

Purchases without Discount - All Time

• Type: Dimension + Filter
• Description: Number of purchases without a discount that each user made prior to their session.
• Data Type: Number
• Format: Integer

Discount - All Time

• Type: Dimension + Filter
• Description: Total discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount - All Time

• Type: Dimension + Filter
• Description: Average discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount - All Time

• Type: Dimension + Filter
• Description: Minimum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount - All Time

• Type: Dimension + Filter
• Description: Maximum discount of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (FP) - All Time

• Type: Dimension + Filter
• Description: Total Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (FP) - All Time

• Type: Dimension + Filter
• Description: Average Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (FP) - All Time

• Type: Dimension + Filter
• Description: Minimum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (FP) - All Time

• Type: Dimension + Filter
• Description: Maximum Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount (Non-FP) - All Time

• Type: Dimension + Filter
• Description: Total Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Avg Discount (Non-FP) - All Time

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Min Discount (Non-FP) - All Time

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Max Discount (Non-FP) - All Time

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discounts of purchases each user made prior to their session.
• Data Type: Number
• Format: Currency

Discount Percent - All Time

• Type: Dimension + Filter
• Description: Average discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent - All Time

• Type: Dimension + Filter
• Description: Minimum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent - All Time

• Type: Dimension + Filter
• Description: Maximum discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (FP) - All Time

• Type: Dimension + Filter
• Description: Average Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (FP) - All Time

• Type: Dimension + Filter
• Description: Minimum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (FP) - All Time

• Type: Dimension + Filter
• Description: Maximum Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Avg Discount Percent (Non-FP) - All Time

• Type: Dimension + Filter
• Description: Average Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Min Discount Percent (Non-FP) - All Time

• Type: Dimension + Filter
• Description: Minimum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Max Discount Percent (Non-FP) - All Time

• Type: Dimension + Filter
• Description: Maximum Non-Fanplayr discount percentage of purchases each user made prior to their session.
• Data Type: Number
• Format: Percentage

Abandoned Carts - All Time

• Type: Dimension + Filter
• Description: Number of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Integer

Avg Abandoned Cart Value - All Time

• Type: Dimension + Filter
• Description: Average gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Min Abandoned Cart Value - All Time

• Type: Dimension + Filter
• Description: Minimum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Max Abandoned Cart Value - All Time

• Type: Dimension + Filter
• Description: Maximum gross value of abandoned carts each user had prior to their session.
• Data Type: Number
• Format: Currency

Less Than 10 Seconds Not Seen Product

• Type: Measure
• Description: Sessions that spent less than 10 seconds on site without viewing a product page.
• Data Type: Number
• Format: Integer

Less Than 10 Seconds Seen Product

• Type: Measure
• Description: Sessions that spent less than 10 seconds on site and viewed a product page.
• Data Type: Number
• Format: Integer

More Than 10 Seconds Not Seen Product

• Type: Measure
• Description: Sessions that spent more than 10 seconds on site without viewing a product page.
• Data Type: Number
• Format: Integer

More Than 10 Seconds Seen Product

• Type: Measure
• Description: Sessions that spent more than 10 seconds on site and viewed a product page.
• Data Type: Number
• Format: Integer

Added To Cart

• Type: Measure
• Description: Sessions that spent more than 10 seconds on site and added a product to cart.
• Data Type: Number
• Format: Integer

Not Added To Cart

• Type: Measure
• Description: Sessions that spent more than 10 seconds on site and without adding to cart.
• Data Type: Number
• Format: Integer

Added To Cart Converted

• Type: Measure
• Description: Sessions that spent more than 10 seconds on site, added to cart and converted.
• Data Type: Number
• Format: Integer

Added To Cart Not Converted

• Type: Measure
• Description: Sessions that spent more than 10 seconds on site, added to cart but didn't convert.
• Data Type: Number
• Format: Integer

Seen Product Ratio

• Type: Measure
• Description: Ratio of users that have seen a product
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE((Less Than 10 Seconds Seen Product + More Than 10 Seconds Seen Product), Non-Bounces)

Added to Cart Ratio

• Type: Measure
• Description: Ratio of users that have added a product to their cart to all users that have seen a product
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Added To Cart, Less Than 10 Seconds Seen Product + More Than 10 Seconds Seen Product)

Added to Cart Converted Ratio

• Type: Measure
• Description: Ratio of users that have purchased a product to all users that have added a product to their cart
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Added To Cart Converted, Added To Cart)

Distinct Source Path

Source

• Type: Dimension
• Description: Source path
• Data Type: String

Source 1

• Type: Dimension
• Description: Source path 1
• Data Type: String
• Calculation: SPLIT(Source, ',', 0)

Source 2

• Type: Dimension
• Description: Source path 2
• Data Type: String
• Calculation: SPLIT(Source, ',', 1)

Source 3

• Type: Dimension
• Description: Source path 3
• Data Type: String
• Calculation: SPLIT(Source, ',', 2)

Visits

• Type: Measure
• Description: Number of users who visited from this source path
• Data Type: Number
• Format: Integer

Non-Bounces

• Type: Measure
• Description: Number of non bounces that originated from this source path
• Data Type: Number
• Format: Integer

Converted Sessions

• Type: Measure
• Description: Number of converted sessions that originated from this source path
• Data Type: Number
• Format: Integer

Unique Users

• Type: Measure
• Description: Count of unique users that originated from this source path
• Data Type: Number
• Format: Integer

Order Count

• Type: Measure
• Description: Number of orders that originated from this source path
• Data Type: Number
• Format: Integer

Total Net Revenue

• Type: Measure
• Description: Total net revenue of all orders that originated from this source path
• Data Type: Number
• Format: Currency

Converted Session Rate

• Type: Measure
• Description: Percentage of visits from this source path that ended up converting
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Converted Sessions, Visits)

AOV

• Type: Measure
• Description: Average order value
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Total Net Revenue, Order Count)

Visits to Purchase

Domain

• Type: Dimension
• Description: Domain of the session
• Data Type: String

Device

• Type: Dimension
• Description: Device used for session
• Data Type: String

Unique Users

• Type: Measure
• Description: Unique user count
• Data Type: Number
• Format: Integer

Average Visits between Purchases

• Type: Measure
• Description: Average number of visits between orders
• Data Type: Number
• Format: Decimal

Median Visits between Purchases

• Type: Measure
• Description: Median number of visits between orders
• Data Type: Number
• Format: Decimal

Average Visits before First Purchase

• Type: Measure
• Description: Average number of visits before first order
• Data Type: Number
• Format: Decimal

Median Visits before First Purchase

• Type: Measure
• Description: Median number of visits before first order
• Data Type: Number
• Format: Decimal

Product Recommendations

Recommendation Model

• Type: Dimension + Filter
• Description: Type of recommendation algorithm
• Data Type: String

Recommendation Widget Clicked

• Type: Dimension + Filter
• Description: Product recommendation widgets the user has viewed and then clicked.
• Data Type: String

Recommendation Product Display Clicked

• Type: Dimension + Filter
• Description: Product recommendation displays the user has clicked.
• Data Type: String

Views

• Type: Measure
• Description: Product recommendations viewed
• Data Type: Number
• Format: Integer

Products Clicked

• Type: Measure
• Description: Product recommendations clicked
• Data Type: Number
• Format: Integer

Products Added to Cart

• Type: Measure
• Description: Product recommendations added to cart
• Data Type: Number
• Format: Integer

Products Purchased

• Type: Measure
• Description: Product recommendations purchased
• Data Type: Number
• Format: Integer

Orders

• Type: Measure
• Description: Orders with at least one recommended products
• Data Type: Number
• Format: Integer

Order Net

• Type: Measure
• Description: Total order net from purchases with recommended products
• Data Type: Number
• Format: Currency

View -> Click Rate

• Type: Measure
• Description: Ratio of product recommendations clicked to viewed
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Clicked, Views)

Click -> Cart Rate

• Type: Measure
• Description: Ratio of product recommendations added to cart to clicked
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Added to Cart, Products Clicked)

Click -> Purchase Rate

• Type: Measure
• Description: Ratio of product recommendations purchased to clicked
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Purchased, Products Clicked)

Cart -> Purchase Rate

• Type: Measure
• Description: Ratio of product recommendations purchased to added to carts
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Purchased, Products Added to Cart)

View -> Purchase Rate

• Type: Measure
• Description: Ratio of product recommendations purchased to views
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Purchased, Views)

Conversion Rate

• Type: Measure
• Description: Ratio of product recommendations purchased to non-bouncing sessions
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Purchased, Non-Bounces)

Views per Session

• Type: Measure
• Description: Ratio of product recommendations views to non-bouncing sessions
• Data Type: Number
• Format: Decimal
• Calculation: SAFE_DIVIDE(Views, Non-Bounces)

Product Recommendations Summary

Views

• Type: Measure
• Description: Product recommendations viewed
• Data Type: Number
• Format: Integer

Products Clicked

• Type: Measure
• Description: Product recommendations clicked
• Data Type: Number
• Format: Integer

Products Added to Cart

• Type: Measure
• Description: Recommended products added to cart
• Data Type: Number
• Format: Integer

Products Purchased

• Type: Measure
• Description: Recommended products purchased
• Data Type: Number
• Format: Integer

Sessions with Purchases

• Type: Measure
• Description: Sessions with at least one recommended product purchased
• Data Type: Number
• Format: Integer

Order Net

• Type: Measure
• Description: Total order net from recommended product purchases
• Data Type: Number
• Format: Currency

Product Displays

Product Display

• Type: Dimension + Filter
• Data Type: String

Views

• Type: Measure
• Description: Product displays viewed
• Data Type: Number
• Format: Integer

Products clicked

• Type: Measure
• Description: Product displays clicked
• Data Type: Number
• Format: Integer

Products Added to Cart

• Type: Measure
• Description: Product displays added to cart
• Data Type: Number
• Format: Integer

Products Purchased

• Type: Measure
• Description: Product displays purchased
• Data Type: Number
• Format: Integer

Orders

• Type: Measure
• Description: Orders with at least one recommended products
• Data Type: Number
• Format: Integer

Order Net

• Type: Measure
• Description: Total order net from purchases with recommended products
• Data Type: Number
• Format: Currency

View -> Click Rate

• Type: Measure
• Description: Ratio of product recommendations clicked to viewed
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products clicked, Views)

Click -> Cart Rate

• Type: Measure
• Description: Ratio of product recommendations added to cart to clicked
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Added to Cart, Products clicked)

Click -> Purchase Rate

• Type: Measure
• Description: Ratio of product recommendations purchased to clicked
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Purchased, Products clicked)

Cart -> Purchase Rate

• Type: Measure
• Description: Ratio of product recommendations purchased to added to carts
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Purchased, Products Added to Cart)

View -> Purchase Rate

• Type: Measure
• Description: Ratio of product recommendations purchased to views
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Purchased, Views)

Conversion Rate

• Type: Measure
• Description: Ratio of product recommendations purchased to non-bouncing sessions
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Products Purchased, Non-Bounces)

Views per Session

• Type: Measure
• Description: Ratio of product recommendations views to non-bouncing sessions
• Data Type: Number
• Format: Decimal
• Calculation: SAFE_DIVIDE(Views, Non-Bounces)

New User Distinct Source Path

Source

• Type: Dimension
• Description: Source path
• Data Type: String

Source 1

• Type: Dimension
• Description: Source path 1
• Data Type: String
• Calculation: SPLIT(Source, ',', 0)

Source 2

• Type: Dimension
• Description: Source path 2
• Data Type: String
• Calculation: SPLIT(Source, ',', 1)

Source 3

• Type: Dimension
• Description: Source path 3
• Data Type: String
• Calculation: SPLIT(Source, ',', 2)

Visits

• Type: Measure
• Description: Number of users who visited from this source path
• Data Type: Number
• Format: Integer

Non-Bounces

• Type: Measure
• Description: Number of non bounces that originated from this source path
• Data Type: Number
• Format: Integer

Converted Sessions

• Type: Measure
• Description: Number of converted sessions that originated from this source path
• Data Type: Number
• Format: Integer

Unique Users

• Type: Measure
• Description: Count of unique users that originated from this source path
• Data Type: Number
• Format: Integer

Order Count

• Type: Measure
• Description: Number of orders that originated from this source path
• Data Type: Number
• Format: Integer

Total Net Revenue

• Type: Measure
• Description: Total net revenue of all orders that originated from this source path
• Data Type: Number
• Format: Currency

Converted Session Rate

• Type: Measure
• Description: Percentage of visits from this source path that ended up converting
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Converted Sessions, Visits)

AOV

• Type: Measure
• Description: Average order value
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Total Net Revenue, Order Count)

New User Source Path

Source

• Type: Dimension
• Description: Source path
• Data Type: String

Source 1

• Type: Dimension
• Description: Source path 1
• Data Type: String
• Calculation: SPLIT(Source, ',', 0)

Source 2

• Type: Dimension
• Description: Source path 2
• Data Type: String
• Calculation: SPLIT(Source, ',', 1)

Source 3

• Type: Dimension
• Description: Source path 3
• Data Type: String
• Calculation: SPLIT(Source, ',', 2)

Visits

• Type: Measure
• Description: Number of users who visited from this source path
• Data Type: Number
• Format: Integer

Non-Bounces

• Type: Measure
• Description: Number of non bounces that originated from this source path
• Data Type: Number
• Format: Integer

Converted Sessions

• Type: Measure
• Description: Number of converted sessions that originated from this source path
• Data Type: Number
• Format: Integer

Unique Users

• Type: Measure
• Description: Count of unique users that originated from this source path
• Data Type: Number
• Format: Integer

Order Count

• Type: Measure
• Description: Number of orders that originated from this source path
• Data Type: Number
• Format: Integer

Total Net Revenue

• Type: Measure
• Description: Total net revenue of all orders that originated from this source path
• Data Type: Number
• Format: Currency

Converted Session Rate

• Type: Measure
• Description: Percentage of visits from this source path that ended up converting
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Converted Sessions, Visits)

AOV

• Type: Measure
• Description: Average order value
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Total Net Revenue, Order Count)

Orders

Order ID

• Type: Dimension + Filter
• Description: Unique order number/identifier.
• Data Type: String

Order Date

• Type: Dimension + Filter
• Description: Date and time of order completion
• Data Type: Date
• Format: Datetime

Order Hour of Day

• Type: Dimension + Filter
• Description: Hour of day in which the order was completed.
• Data Type: Date
• Format: Hour

Order Net

• Type: Dimension + Filter
• Description: Net amount of the order.
• Data Type: Number
• Format: Currency

Order Gross

• Type: Dimension
• Description: Gross amount of the order.
• Data Type: Number
• Format: Currency

Order Discount

• Type: Dimension + Filter
• Description: Discount amount of the order.
• Data Type: Number
• Format: Currency

Order Discount Code

• Type: Dimension + Filter
• Description: Discount code applied to the order.
• Data Type: String

Order Offer Name

• Type: Dimension + Filter
• Description: Name of the offer applied to the order.
• Data Type: String

Order Product Count

• Type: Dimension + Filter
• Description: Number of products in the order
• Data Type: Number
• Format: Integer

Order Net (Floor)

• Type: Dimension + Filter
• Description: Order net rounded down to nearest integer number
• Data Type: Number
• Format: Currency

Order Net Buckets (Dynamic)

• Type: Dimension
• Description: Dynamically calculated buckets of the Order Net field so that each bucket contains approximately the same number of sessions.
• Data Type: Number
• Format: Currency

Time to Order

• Type: Dimension + Filter
• Description: Time between first page view and first order placed during session
• Data Type: Number
• Format: Duration (Seconds)

Order Discount Code Attribution

• Type: Dimension + Filter
• Description: Type of discount code attribution
• Data Type: String

Order Count

• Type: Measure
• Description: Number of orders.
• Data Type: Number
• Format: Integer

Order Count (FP)

• Type: Measure
• Description: Number of orders attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Order Count (NFP)

• Type: Measure
• Description: Number of orders not attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Order Count with Offer (FP)

• Type: Measure
• Description: Number of orders attributed to Fanplayr with Fanplayr offer.
• Data Type: Number
• Format: Integer

Order Count without Offer (FP)

• Type: Measure
• Description: Number of orders attributed to Fanplayr without Fanplayr offer.
• Data Type: Number
• Format: Integer

Order Conversion Rate

• Type: Measure
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Order Count, Sessions)

Order Total Net

• Type: Measure
• Description: Total net revenue of all orders.
• Data Type: Number
• Format: Currency

Order Total Net (FP)

• Type: Measure
• Description: Total net revenue for orders attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Order Total Net (NFP)

• Type: Measure
• Description: Total net revenue for orders not attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Order Total Net Ratio (FP)

• Type: Measure
• Description: Ratio of order net of Fanplayr orders related to all order net
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Order Total Net (FP), Order Total Net)

Order Total Gross

• Type: Measure
• Description: Total gross of all orders.
• Data Type: Number
• Format: Currency

Order Total Gross (FP)

• Type: Measure
• Description: Total gross of all orders attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Order Total Gross (NFP)

• Type: Measure
• Description: Total gross of all orders not attributed to Fanplayr.
• Data Type: Number
• Format: Currency

AOV

• Type: Measure
• Description: Average order net value.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Total Net, Order Count)

AOV (FP)

• Type: Measure
• Description: Average order net value for orders attributed to Fanplayr.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Total Net (FP), Order Count (FP))

AOV (NFP)

• Type: Measure
• Description: Average order net value for orders not attributed to Fanplayr.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Total Net (NFP), Order Count (NFP))

AOV Variation

• Type: Measure
• Description: Variation between Fanplayr attributed AOV and non-Fanplayr attributed AOV
• Data Type: Number
• Format: Percentage
• Calculation: IFNULL(SAFE_DIVIDE(SAFE_DIVIDE(Order Total Net (FP), Order Count (FP)), SAFE_DIVIDE(Order Total Net (NFP), Order Count (NFP))), 1) - 1

Total Discount

• Type: Measure
• Description: Total discount amount used in orders.
• Data Type: Number
• Format: Currency

Total Discount (FP)

• Type: Measure
• Description: Total discount amount used in orders that were attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Total Discount (NFP)

• Type: Measure
• Description: Total discount amount used in orders that were not attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Discount Count

• Type: Measure
• Description: The number of discounts used in orders.
• Data Type: Number
• Format: Integer

Discount Count (FP)

• Type: Measure
• Description: The number of discounts used in orders that were attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Discount Count (NFP)

• Type: Measure
• Description: The number of discounts used in orders that were not attributed to Fanplayr.
• Data Type: Number
• Format: Integer

Average Discount Value Per Discount

• Type: Measure
• Description: Average discount value per discount used
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Total Discount, Discount Count)

Average Discount Value Per Discount (FP)

• Type: Measure
• Description: Average discount value per Fanplayr discount used
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Total Discount (FP), Discount Count (FP))

Average Discount Value Per Discount (NFP)

• Type: Measure
• Description: Average discount value per non-Fanplayr discount used
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Total Discount (NFP), Discount Count (NFP))

Average Discount

• Type: Measure
• Description: Average discount value per order made
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Total Discount, Order Count)

Discount Percent

• Type: Measure
• Description: Ratio of order discount to gross value.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Total Discount, Order Total Gross)

Discount Percent (FP)

• Type: Measure
• Description: Ratio of order discount to gross value for orders attributed to Fanplayr.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Total Discount (FP), Order Total Gross (FP))

Discount Percent (NFP)

• Type: Measure
• Description: Ratio of order discount to gross value for orders not attributed to Fanplayr.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Total Discount (NFP), Order Total Gross (NFP))

Order Net Per Visit

• Type: Measure
• Description: Total order net divided by the number of non-bouncing sessions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Total Net, Non-Bounces)

Order Net Per Visit (FP)

• Type: Measure
• Description: Total order net attributed to Fanplayr divided by the number of non-bouncing targeted sessions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Total Net (FP), Targeted Count)

Order Net Per Visit (NFP)

• Type: Measure
• Description: Total order net not attributed to Fanplayr divided by the number of non-bouncing non-targeted sessions.
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Order Total Net (NFP), Non-Targeted Count)

Order Median Net

• Type: Measure
• Description: The median net revenue value of orders.
• Data Type: Number
• Format: Currency

Order Median Net (FP)

• Type: Measure
• Description: The median net revenue value of orders attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Order Median Net (NFP)

• Type: Measure
• Description: The median net revenue value of orders not attributed to Fanplayr.
• Data Type: Number
• Format: Currency

Average Time to Order

• Type: Measure
• Description: The average time from start of session to order.
• Data Type: Number
• Format: Duration (Seconds)

Average Time to Cart

• Type: Measure
• Description: The average time from start of session to cart change.
• Data Type: Number
• Format: Duration (Seconds)

AB Control Orders

• Type: Measure
• Description: Orders from the AB control group
• Data Type: Number
• Format: Integer

AB Targeted Orders

• Type: Measure
• Description: Orders from the AB targeted group
• Data Type: Number
• Format: Integer

AB Non-Targeted Orders

• Type: Measure
• Description: Orders from the AB non-targeted group
• Data Type: Number
• Format: Integer

AB Control Order Net

• Type: Measure
• Description: Total order net from the AB control group
• Data Type: Number
• Format: Currency

AB Targeted Order Net

• Type: Measure
• Description: Total order net from the AB targeted group
• Data Type: Number
• Format: Currency

AB Non-Targeted Order Net

• Type: Measure
• Description: Total order net from the AB non-targeted group
• Data Type: Number
• Format: Currency

Order Products

Order Product ID

• Type: Dimension + Filter
• Description: ID of a product in an order placed during the session
• Data Type: String

Order Product Name

• Type: Dimension + Filter
• Description: Name of product in an order placed during the session
• Data Type: String

Order Product Category

• Type: Dimension + Filter
• Description: Category of product in an order placed during the session
• Data Type: String

Order Product Total Quantity

• Type: Measure
• Description: Total number of products in order
• Data Type: Number
• Format: Integer

Order Product Total Gross

• Type: Measure
• Description: Total gross revenue of products purchased in order, calculated as product price multiplied by quantity
• Data Type: Number
• Format: Currency

Page Views Analysis

Median Page Views - Converted

• Type: Measure
• Description: Median page views for converted users.
• Data Type: Number
• Format: Decimal

Median Page Views - Unconverted

• Type: Measure
• Description: Median page views for unconverted users.
• Data Type: Number
• Format: Decimal

Median Page Views - All

• Type: Measure
• Description: Median page views for all users.
• Data Type: Number
• Format: Decimal

Average Page Views - Converted

• Type: Measure
• Description: Average page views for converted users.
• Data Type: Number
• Format: Decimal

Average Page Views - Unconverted

• Type: Measure
• Description: Average page views for unconverted users.
• Data Type: Number
• Format: Decimal

Average Page Views - All

• Type: Measure
• Description: Average page views for all users.
• Data Type: Number
• Format: Decimal

Median Product Page Views - Converted

• Type: Measure
• Description: Median product page views for converted users.
• Data Type: Number
• Format: Decimal

Median Product Page Views - Unconverted

• Type: Measure
• Description: Median product page views for unconverted users.
• Data Type: Number
• Format: Decimal

Median Product Page Views - All

• Type: Measure
• Description: Median product page views for all users.
• Data Type: Number
• Format: Decimal

Average Product Page Views - Converted

• Type: Measure
• Description: Average product page views for converted users.
• Data Type: Number
• Format: Decimal

Average Product Page Views - Unconverted

• Type: Measure
• Description: Average product page views for unconverted users.
• Data Type: Number
• Format: Decimal

Average Product Page Views - All

• Type: Measure
• Description: Average product page views for all users.
• Data Type: Number
• Format: Decimal

Median Cart Page Views - Converted

• Type: Measure
• Description: Median cart page views for converted users.
• Data Type: Number
• Format: Decimal

Median Cart Page Views - Unconverted

• Type: Measure
• Description: Median cart page views for unconverted users.
• Data Type: Number
• Format: Decimal

Median Cart Page Views - All

• Type: Measure
• Description: Median cart page views for all users.
• Data Type: Number
• Format: Decimal

Average Cart Page Views - Converted

• Type: Measure
• Description: Average cart page views for converted users.
• Data Type: Number
• Format: Decimal

Average Cart Page Views - Unconverted

• Type: Measure
• Description: Average cart page views for unconverted users.
• Data Type: Number
• Format: Decimal

Average Cart Page Views - All

• Type: Measure
• Description: Average cart page views for all users.
• Data Type: Number
• Format: Decimal

Median Pages to Cart - Converted

• Type: Measure
• Description: Median pages to cart for converted users.
• Data Type: Number
• Format: Decimal

Median Pages to Cart - Unconverted

• Type: Measure
• Description: Median pages to cart for unconverted users.
• Data Type: Number
• Format: Decimal

Median Pages to Cart - All

• Type: Measure
• Description: Median pages to cart for all users.
• Data Type: Number
• Format: Decimal

Average Pages to Cart - Converted

• Type: Measure
• Description: Average pages to cart for converted users.
• Data Type: Number
• Format: Decimal

Average Pages to Cart - Unconverted

• Type: Measure
• Description: Average pages to cart for unconverted users.
• Data Type: Number
• Format: Decimal

Average Pages to Cart - All

• Type: Measure
• Description: Average pages to cart for all users.
• Data Type: Number
• Format: Decimal

Session Actions

Action ID

• Type: Dimension
• Description: The ID of the Targeting Action.
• Data Type: Number

Action Name

• Type: Dimension + Filter
• Description: The name of the Targeting Action.
• Data Type: String

Action Views

• Type: Measure
• Description: The number of targeting actions viewed.
• Data Type: Number
• Format: Integer

Unique Action Views

• Type: Measure
• Description: The number of sessions which viewed the targeting action.
• Data Type: Number
• Format: Integer

Action Clicks

• Type: Measure
• Description: The number of targeting actions clicked.
• Data Type: Number
• Format: Integer

Unique Action Clicks

• Type: Measure
• Description: The number of sessions which clicked the targeting action.
• Data Type: Number
• Format: Integer

Session Experiments

Experiment ID

• Type: Dimension + Filter
• Description: The ID of the Targeting Experiment.
• Data Type: Number

Experiment Name

• Type: Dimension + Filter
• Description: The name of the Targeting Experiment.
• Data Type: String

Session Pages

Page Type

• Type: Dimension + Filter
• Data Type: String

Session Widgets

Widget Name

• Type: Dimension + Filter
• Description: The name of the widget that was displayed.
• Data Type: String

Widget Variant

• Type: Dimension + Filter
• Description: The variant of the widget that was displayed.
• Data Type: String

Widget Language

• Type: Dimension + Filter
• Description: The language of the widget that was displayed.
• Data Type: String

Widget Component Clicked

• Type: Dimension + Filter
• Description: The name of the widget component clicked.
• Data Type: String

Any Action - Widget

• Type: Filter
• Data Type: String

Apply to Cart Action - Widget

• Type: Filter
• Data Type: String

Apply to Cart Manual Action - Widget

• Type: Filter
• Data Type: String

Close Action - Widget

• Type: Filter
• Data Type: String

Collect Email Action - Widget

• Type: Filter
• Data Type: String

Collect Offer Action - Widget

• Type: Filter
• Data Type: String

Hide View Action - Widget

• Type: Filter
• Data Type: String

Invoke Global Function Action - Widget

• Type: Filter
• Data Type: String

Maximize Action - Widget

• Type: Filter
• Data Type: String

Minimize Action - Widget

• Type: Filter
• Data Type: String

Navigate URL Action - Widget

• Type: Filter
• Data Type: String

Previous View Action - Widget

• Type: Filter
• Data Type: String

Refresh Page Action - Widget

• Type: Filter
• Data Type: String

Request Push Action - Widget

• Type: Filter
• Data Type: String

Show View Action - Widget

• Type: Filter
• Data Type: String

Submit Form Action - Widget

• Type: Filter
• Data Type: String

Switch View Action - Widget

• Type: Filter
• Data Type: String

Any Action - Component

• Type: Filter
• Data Type: String

Apply to Cart Action - Component

• Type: Filter
• Data Type: String

Apply to Cart Manual Action - Component

• Type: Filter
• Data Type: String

Close Action - Component

• Type: Filter
• Data Type: String

Collect Email Action - Component

• Type: Filter
• Data Type: String

Collect Offer Action - Component

• Type: Filter
• Data Type: String

Hide View Action - Component

• Type: Filter
• Data Type: String

Invoke Global Function Action - Component

• Type: Filter
• Data Type: String

Maximize Action - Component

• Type: Filter
• Data Type: String

Minimize Action - Component

• Type: Filter
• Data Type: String

Navigate URL Action - Component

• Type: Filter
• Data Type: String

Previous View Action - Component

• Type: Filter
• Data Type: String

Refresh Page Action - Component

• Type: Filter
• Data Type: String

Request Push Action - Component

• Type: Filter
• Data Type: String

Show View Action - Component

• Type: Filter
• Data Type: String

Submit Form Action - Component

• Type: Filter
• Data Type: String

Switch View Action - Component

• Type: Filter
• Data Type: String

Widget Views

• Type: Measure
• Description: Total number of widgets viewed.
• Data Type: Number
• Format: Integer

Widget Clicks

• Type: Measure
• Description: Total number of widgets clicked.
• Data Type: Number
• Format: Integer

Widget View Click Rate

• Type: Measure
• Description: The "view" to "click" ratio of widget interations.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Widget Clicks, Widget Views)

Widget Unique Views

• Type: Measure
• Description: The number of sessions which viewed a widget.
• Data Type: Number
• Format: Integer

Widget Unique Clicks

• Type: Measure
• Description: The number of sessions which clicked a widget.
• Data Type: Number
• Format: Integer

Widget Unique View Click Rate

• Type: Measure
• Description: Session widget clicks divided by session widget views.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Widget Unique Clicks, Widget Unique Views)

Widget Avg Views Per Session

• Type: Measure

• Description: The number of widget views divided by the number of sessions that viewed the widget.

• Data Type: Number

• Format: Decimal

• Calculation: SAFE_DIVIDE(Widget Views, Widget Unique Views)

Widget CTA Count

• Type: Measure
• Description: The number of call-to-action clicks.
• Data Type: Number
• Format: Integer

Widget CTA Rate

• Type: Measure
• Description: The number of call-to-action clicks divided by the number of widget views.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Widget CTA Count, Widget Views)

Widget Dismiss Action Count

• Type: Measure
• Description: The number of times a widget was dismissed.
• Data Type: Number
• Format: Integer

Widget Dismiss Action Rate

• Type: Measure
• Description: The number of times a widget was dismissed divided by the number of widget views.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Widget Dismiss Action Count, Widget Views)

Widget Other Action Count

• Type: Measure
• Description: The number of non-CTA and non-dismiss actions that occurred for widgets.
• Data Type: Number
• Format: Integer

Widget Other Action Rate

• Type: Measure
• Description: The number of non-CTA and non-dismiss actions that occurred, divided by the number of widget views.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Widget Other Action Count, Widget Views)

Sessions

Session Key

• Type: Dimension + Filter
• Description: Unique session identifier.
• Data Type: String

Session Key (Not Null)

• Type: Dimension + Filter
• Description: Unique session identifier.
• Data Type: String

End Date

• Type: Dimension + Filter
• Description: The date the session ended.
• Data Type: Date
• Format: Date

Start Time

• Type: Dimension + Filter
• Description: The date and time the session started.
• Data Type: Date
• Format: Datetime

End Time

• Type: Dimension + Filter
• Description: The date and time the session ended.
• Data Type: Date
• Format: Datetime

End Day Of Week

• Type: Dimension + Filter
• Description: The day of the week the session ended on.
• Data Type: String

End Week

• Type: Dimension + Filter
• Description: The week the session ended on.
• Data Type: Date
• Format: Week

End Month

• Type: Dimension
• Description: The month the session ended on.
• Data Type: Date
• Format: Month

End Quarter

• Type: Dimension
• Description: The quarter the session ended on.
• Data Type: Date
• Format: Year

End Year

• Type: Dimension
• Description: The year the session ended on.
• Data Type: Date
• Format: Year

End Hour Of Day

• Type: Dimension + Filter
• Description: The hour of day that the session ended.
• Data Type: Date
• Format: Hour

Start Hour Of Day

• Type: Dimension + Filter
• Description: The hour of day that the session started.
• Data Type: Date
• Format: Hour

Page Product Name

• Type: Filter
• Description: Matches the product name of any product page url visited during the session.
• Data Type: String

Cart Product Name

• Type: Filter
• Description: Name of products in cart at any point in the session.
• Data Type: String

Cart Product Category

• Type: Filter
• Description: Category of product in cart at any point in the session.
• Data Type: String

Has Any Order

• Type: Dimension + Filter
• Description: At least one order took place during session.
• Data Type: Boolean
• Format: Boolean

Converted in Session

• Type: Dimension + Filter
• Description: Whether the user converted during their session.
• Data Type: Boolean
• Format: Boolean

Domain

• Type: Dimension + Filter
• Description: The domain of the session
• Data Type: String

Referrer URL

• Type: Dimension + Filter
• Description: The referrer URL of the session
• Data Type: String

Source

• Type: Dimension + Filter
• Description: The source of the session
• Data Type: String

Source Type

• Type: Dimension + Filter
• Description: The source type of the session
• Data Type: String

User Type

• Type: Dimension + Filter
• Description: The user's type (Returning / New)
• Data Type: String

Is New User

• Type: Dimension + Filter
• Description: Whether the user is new to your site
• Data Type: Boolean
• Format: Boolean

Avg. Time per Page

• Type: Dimension + Filter
• Description: Average time spent on each page
• Data Type: Number
• Format: Duration (Seconds)

Product Page Views

• Type: Dimension + Filter
• Description: Number of Product pages viewed during session.
• Data Type: Number
• Format: Integer

Pages to Cart

• Type: Dimension + Filter
• Description: Number of pages viewed prior to first cart view during session.
• Data Type: Number
• Format: Integer

Time to Cart

• Type: Dimension + Filter
• Description: Time elapses prior to first cart view during session (seconds).
• Data Type: Number
• Format: Duration (Seconds)

Time to First Cart Change

• Type: Dimension + Filter
• Description: Time elapsed prior to first cart change during session (seconds).
• Data Type: Number
• Format: Duration (Seconds)

Time Since Last Cart Change

• Type: Dimension + Filter
• Description: Time elapsed after last cart change (seconds).
• Data Type: Number
• Format: Duration (Seconds)

Initial Empty Cart Duration

• Type: Dimension + Filter
• Description: Time elapsed before first cart view, also including sessions that never viewed the cart.
• Data Type: Number
• Format: Duration (Seconds)

Category Page Views

• Type: Dimension + Filter
• Description: Number of Category pages viewed during session.
• Data Type: Number
• Format: Integer

Cart Page Views

• Type: Dimension + Filter
• Description: Number of Cart pages viewed during session.
• Data Type: Number
• Format: Integer

Days Since Last Purchase

• Type: Dimension + Filter
• Description: Number of days since the user last purchased.
• Data Type: Number
• Format: Integer

Offers Presented

• Type: Dimension + Filter
• Description: Number of offers presented during session.
• Data Type: Number
• Format: Integer

Duration

• Type: Dimension + Filter
• Description: Duration of session, calculated as seconds between the first and last page views.
• Data Type: Number
• Format: Duration (Seconds)

Campaign ID

• Type: Dimension + Filter
• Description: The Fanplayr campaign identifier.
• Data Type: Number

Campaign Name

• Type: Dimension + Filter
• Description: The name of the Fanplayr campaign.
• Data Type: String

Campaign Status

• Type: Dimension
• Description: The status of the Fanplayr campaign.
• Data Type: String

Segment ID

• Type: Dimension
• Description: The ID of the Fanplayr segment that the session fell into.
• Data Type: Number

Segment Name

• Type: Dimension + Filter
• Description: The name of the Fanplayr segment that the session fell into.
• Data Type: String

Web Push Notification Name

• Type: Dimension + Filter
• Description: The name of the Fanplayr web push notification that acted as the source for this session.
• Data Type: String

Web Push Notification Event

• Type: Dimension + Filter
• Description: User interactions with Fanplayr notification request.
• Data Type: String

User Purchase Count

• Type: Dimension + Filter
• Description: Total number of purchases the user has made
• Data Type: Number

Presented Offer ID

• Type: Dimension + Filter
• Description: The ID of the Fanplayr offer that was presented.
• Data Type: Number

Presented Offer Name

• Type: Dimension + Filter
• Description: The name of the Fanplayr offer that was presented.
• Data Type: String

Presented Offer Code

• Type: Dimension
• Description: The discount code of the Fanplayr offer that was presented.
• Data Type: String

Presented Offer Campaign ID

• Type: Dimension
• Description: The Campaign ID of the Fanplayr offer that was presented.
• Data Type: Number

Presented Offer Min Purchase Text

• Type: Dimension
• Description: The minimum purcahse text of the Fanplayr offer that was presented.
• Data Type: String

Country

• Type: Dimension + Filter
• Description: Originating country of the session determined by IP address.
• Data Type: String

Region

• Type: Filter
• Description: Region by IP address
• Data Type: String

City

• Type: Dimension + Filter
• Description: Originating city of the session determined by IP address.
• Data Type: String

Browser

• Type: Dimension + Filter
• Description: Browser used for session.
• Data Type: String

Operating System

• Type: Dimension + Filter
• Description: Operating system used for session.
• Data Type: String

IP Address

• Type: Filter
• Data Type: String

Device

• Type: Dimension + Filter
• Description: The device type used to browse the session.
• Data Type: String

Last Page Type

• Type: Dimension + Filter
• Description: The final viewed page type
• Data Type: String

Last Page Type (Including Bounces)

• Type: Dimension + Filter
• Description: The final viewed page type (including bounces)
• Data Type: String

First Page URL

• Type: Dimension + Filter
• Description: The first viewed page URL during the session
• Data Type: String

First Page URL (without params)

• Type: Dimension + Filter
• Description: The first viewed page URL during the session (without params)
• Data Type: String

First Page Type

• Type: Dimension + Filter
• Description: The first viewed page type during the session
• Data Type: String

Last Page URL

• Type: Dimension + Filter
• Description: The final viewed page URL
• Data Type: String

Last Page URL (Without Params)

• Type: Dimension + Filter
• Description: The final viewed page URL (without params)
• Data Type: String

Page URL

• Type: Dimension + Filter
• Description: The viewed page URL
• Data Type: String

Page Category

• Type: Filter
• Description: The viewed page category
• Data Type: String

Exit Intent Page URL

• Type: Dimension + Filter
• Description: The URL of the page where the user triggered an exit intent.
• Data Type: String

Page URL (Without Params)

• Type: Dimension + Filter
• Description: The viewed page URL (without params)
• Data Type: String

Page Views

• Type: Dimension + Filter
• Description: Number of pages viewed for non-bouncing sessions.
• Data Type: Number
• Format: Integer

Max Cart Gross

• Type: Dimension + Filter
• Description: Maximum gross value in cart
• Data Type: Number
• Format: Currency

Min Cart Gross

• Type: Dimension + Filter
• Description: Minimum gross value in cart
• Data Type: Number
• Format: Currency

First Page Cart Gross

• Type: Dimension + Filter
• Description: Gross value in cart on first page view.
• Data Type: Number
• Format: Currency

Max Cart Net

• Type: Dimension + Filter
• Description: Maximum cart net during the session
• Data Type: Number
• Format: Currency

Min Cart Net

• Type: Dimension + Filter
• Description: Minimum cart net during the session
• Data Type: Number
• Format: Currency

Min Cart Products

• Type: Dimension + Filter
• Description: Minimum number of products in cart during session
• Data Type: Number
• Format: Integer

A/B Group

• Type: Dimension + Filter
• Description: A/B testing group name.
• Data Type: String

Max Products In Cart

• Type: Dimension + Filter

• Description: The maximum number of products that were added to cart during the session.

• Data Type: Number

• Format: Integer

Is Targeted

• Type: Dimension + Filter
• Description: Whether the session was targeted with an offer or widget.
• Data Type: Boolean
• Format: Boolean

Is Not Targeted

• Type: Dimension + Filter
• Description: Whether the session was not targeted with an offer or widget.
• Data Type: Boolean
• Format: Boolean

Is Targeted With Offer

• Type: Dimension + Filter
• Description: Whether the user was targeted with an offer
• Data Type: Boolean
• Format: Boolean

Abandoned Cart Gross

• Type: Dimension + Filter
• Description: Gross amount in cart on the last page view for sessions that abandoned the shopping cart and did not convert.
• Data Type: Number
• Format: Currency

Sessions

• Type: Measure
• Description: Number of sessions.
• Data Type: Number
• Format: Integer

Sessions (Overall)

• Type: Measure
• Description: Count of distinct sessions ignoring any grouping or filtering of data.
• Data Type: Number
• Format: Integer

Abandoned Carts

• Type: Measure
• Description: Number of sessions that were abandoned
• Data Type: Number
• Format: Integer

Total Abandoned Cart Gross

• Type: Measure
• Description: Total gross amount of abandoned carts.
• Data Type: Number
• Format: Currency

Abandoned Sessions

• Type: Measure
• Description: Number of sessions that ended with an abandoned cart
• Data Type: Number
• Format: Integer

Unconverted Sessions

• Type: Measure
• Description: Number of sessions that did not convert
• Data Type: Number
• Format: Integer

Abandoned Cart Rate

• Type: Measure
• Description: The percentage of carts abandoned relative to all unconverted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Abandoned Carts, Unconverted Sessions)

Abandoned Session Rate

• Type: Measure
• Description: The percentage of abandoned sessions relative to all unconverted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Abandoned Sessions, Unconverted Sessions)

Converted Sessions

• Type: Measure
• Description: Number of sessions that converted.
• Data Type: Number
• Format: Integer

Converted Sessions (FP)

• Type: Measure
• Description: Number of sessions that led to Fanplayr conversions.
• Data Type: Number
• Format: Integer

Converted Sessions (NFP)

• Type: Measure
• Description: Number of sessions that led to Non-Fanplayr conversions.
• Data Type: Number
• Format: Integer

Converted Session Rate

• Type: Measure
• Description: The percentage of converted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Converted Sessions, Sessions)

Non-Bounces

• Type: Measure
• Description: Sessions which viewed more than one page or had at least one conversion.
• Data Type: Number
• Format: Integer

Bounces

• Type: Measure
• Description: Sessions which only had one page view.
• Data Type: Number
• Format: Integer

Bounce Rate

• Type: Measure
• Description: The percentage of visitors who enter the site and then leave without making a conversion ("bounce") rather than continuing to view other pages within the same site.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Bounces, Sessions)

Unique Users

• Type: Measure
• Description: Count of unique users.
• Data Type: Number
• Format: Integer

Unique Converted Users

• Type: Measure
• Description: Count of unique users who had at least one conversion.
• Data Type: Number
• Format: Integer

Total Page Views

• Type: Measure
• Description: Sum of pages viewed for non-bouncing sessions.
• Data Type: Number
• Format: Integer

Total Page Views (Not Null)

• Type: Measure
• Description: Sum of pages viewed for non-bouncing sessions.
• Data Type: Number
• Format: Integer

Total Home Page Views

• Type: Measure
• Description: Sum of home pages viewed for non-bouncing sessions.
• Data Type: Number
• Format: Integer

Total Category Page Views

• Type: Measure
• Description: Sum of Category pages viewed for non-bouncing sessions.
• Data Type: Number
• Format: Integer

Total Product Page Views

• Type: Measure
• Description: Sum of Product pages viewed for non-bouncing sessions.
• Data Type: Number
• Format: Integer

Total Duration

• Type: Measure
• Description: Sum of session duration for non-bouncing sessions, calculated as seconds between the first and last page views.
• Data Type: Number
• Format: Duration (Seconds)

Avg Page Views Per Non-Bounce Visit

• Type: Measure
• Description: Total pages viewed for non-bouncing sessions divided by the total number of sessions.
• Data Type: Number
• Format: Decimal
• Calculation: SAFE_DIVIDE(Total Page Views, Sessions)

Avg Duration Per Non-Bounce Visit

• Type: Measure
• Description: Total duration of all non-bouncing sessions divided by the total number of sessions.
• Data Type: Number
• Format: Duration (Seconds)
• Calculation: SAFE_DIVIDE(Total Duration, Sessions)

Targeted With Offer Count

• Type: Measure
• Description: Number of sessions where an offer was presented
• Data Type: Number
• Format: Integer

Targeted Count

• Type: Measure

• Description: Number of sessions that were presented an offer, viewed a widget or had a conversion.

• Data Type: Number

• Format: Integer

Non-Targeted Count

• Type: Measure
• Description: Count of non-targeted sessions.
• Data Type: Number
• Format: Integer

Targetization

• Type: Measure
• Description: Percentage of all sessions that were targeted.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Targeted Count, Sessions)

Targeted Redemption Rate

• Type: Measure
• Description: The number of Fanplayr-attributed orders divided by the number of targeted sessions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Order Count (FP), Targeted Count)

First Purchase Count

• Type: Measure
• Description: The number of sessions where the user purchased for the first time.
• Data Type: Number
• Format: Integer

Conversions Per Session

• Type: Measure

• Description: The average number of conversions per session, calculated as the total number of conversions divided by the total number of sessions.

• Data Type: Number

• Format: Decimal

• Calculation: SAFE_DIVIDE(Conversion Count, Sessions)

Conversion Rate

• Type: Measure

• Description: Session conversion rate calculated as the number of conversions divided by number of sessions.

• Data Type: Number

• Format: Percentage

• Calculation: SAFE_DIVIDE(Conversion Count, Sessions)

Conversion Rate (Overall)

• Type: Measure

• Description: A special conversion rate calculation based on the conversion count divided by number of sessions (without being affected by filters).

• Data Type: Number

• Format: Percentage

Converted Session Rate (Overall)

• Type: Measure

• Description: The percentage of sessions that had at least one conversion (without being affected by filters).

• Data Type: Number

• Format: Percentage

Conversion Rate (vs. Overall)

• Type: Measure
• Description: A special conversion rate calculation based on the conversion count divided by number of sessions (without sessions being affected by filters). The conversion count is affected by filters and dimensions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Conversion Count, Sessions (Overall))

Converted Session Rate (vs. Overall)

• Type: Measure
• Description: The percentage of sessions that had at least one conversion (without sessions being affected by filters). The conversion count is affected by filters and dimensions.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Converted Sessions, Sessions (Overall))

Offers Presented

• Type: Measure
• Description: Number of offers presented.
• Data Type: Number
• Format: Integer

Offers Collected

• Type: Measure
• Description: Number of offers collected.
• Data Type: Number
• Format: Integer

Offers Redeemed

• Type: Measure
• Description: Number of offers redeemed in orders.
• Data Type: Number
• Format: Integer

Offer Redemption Rate

• Type: Measure
• Description: Number of offers redeemed as a percentage of sessions that were targeted.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Offers Redeemed, Targeted Count)

Offer Presented vs Targeted Rate

• Type: Measure
• Description: Number of offers presented as a percentage of users that were targeted.
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Offers Presented, Targeted Count)

AB Control Visits

• Type: Measure
• Description: Visits in the AB control group
• Data Type: Number
• Format: Integer

AB Targeted Visits

• Type: Measure
• Description: Visits in the AB targeted group
• Data Type: Number
• Format: Integer

AB Non-Targeted Visits

• Type: Measure
• Description: Visits in the AB non-targeted group
• Data Type: Number
• Format: Integer

Avg Time to First Cart Change

• Type: Measure
• Description: Average time elapsed prior to first cart change during session (seconds).
• Data Type: Number
• Format: Duration (Seconds)

Source Path Analysis

Source

• Type: Dimension
• Description: Source path
• Data Type: String

Source 1

• Type: Dimension
• Description: Source path 1
• Data Type: String
• Calculation: SPLIT(Source, ',', 0)

Source 2

• Type: Dimension
• Description: Source path 2
• Data Type: String
• Calculation: SPLIT(Source, ',', 1)

Source 3

• Type: Dimension
• Description: Source path 3
• Data Type: String
• Calculation: SPLIT(Source, ',', 2)

Visits

• Type: Measure
• Description: Number of users who visited from this source path
• Data Type: Number
• Format: Integer

Non-Bounces

• Type: Measure
• Description: Number of non bounces that originated from this source path
• Data Type: Number
• Format: Integer

Converted Sessions

• Type: Measure
• Description: Number of converted sessions that originated from this source path
• Data Type: Number
• Format: Integer

Unique Users

• Type: Measure
• Description: Count of unique users that originated from this source path
• Data Type: Number
• Format: Integer

Order Count

• Type: Measure
• Description: Number of orders that originated from this source path
• Data Type: Number
• Format: Integer

Total Net Revenue

• Type: Measure
• Description: Total net revenue of all orders that originated from this source path
• Data Type: Number
• Format: Currency

Converted Session Rate

• Type: Measure
• Description: Percentage of visits from this source path that ended up converting
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Converted Sessions, Visits)

AOV

• Type: Measure
• Description: Average order value
• Data Type: Number
• Format: Currency
• Calculation: SAFE_DIVIDE(Total Net Revenue, Order Count)

Timing Analysis

Median Time on Site - Converted

• Type: Measure
• Description: Median time on site for converted users.
• Data Type: Number
• Format: Duration (Seconds)

Median Time on Site - Unconverted

• Type: Measure
• Description: Median time on site for unconverted users.
• Data Type: Number
• Format: Duration (Seconds)

Median Time on Site - All

• Type: Measure
• Description: Median time on site for all users.
• Data Type: Number
• Format: Duration (Seconds)

Average Time on Site - Converted

• Type: Measure
• Description: Average time on site for converted users.
• Data Type: Number
• Format: Duration (Seconds)

Average Time on Site - Unconverted

• Type: Measure
• Description: Average time on site for unconverted users.
• Data Type: Number
• Format: Duration (Seconds)

Average Time on Site - All

• Type: Measure
• Description: Average time on site for all users.
• Data Type: Number
• Format: Duration (Seconds)

Median Time to Cart - Converted

• Type: Measure
• Description: Median time to Cart for converted users.
• Data Type: Number
• Format: Duration (Seconds)

Median Time to Cart - Unconverted

• Type: Measure
• Description: Median time to cart for unconverted users.
• Data Type: Number
• Format: Duration (Seconds)

Median Time to Cart - All

• Type: Measure
• Description: Median time to cart for all users.
• Data Type: Number
• Format: Duration (Seconds)

Average Time to Cart - Converted

• Type: Measure
• Description: Average time to cart for converted users.
• Data Type: Number
• Format: Duration (Seconds)

Average Time to Cart - Unconverted

• Type: Measure
• Description: Average time to cart for unconverted users.
• Data Type: Number
• Format: Duration (Seconds)

Average Time to Cart - All

• Type: Measure
• Description: Average time to cart for all users.
• Data Type: Number
• Format: Duration (Seconds)

Median Time on Page - Converted

• Type: Measure
• Description: Median time on page for converted users.
• Data Type: Number
• Format: Duration (Seconds)

Median Time on Page - Unconverted

• Type: Measure
• Description: Median time on page for unconverted users.
• Data Type: Number
• Format: Duration (Seconds)

Median Time on Page - All

• Type: Measure
• Description: Median time on page for all users.
• Data Type: Number
• Format: Duration (Seconds)

Average Time on Page - Converted

• Type: Measure
• Description: Average time on page for converted users.
• Data Type: Number
• Format: Duration (Seconds)

Average Time on Page - Unconverted

• Type: Measure
• Description: Average time on page for unconverted users.
• Data Type: Number
• Format: Duration (Seconds)

Average Time on Page - All

• Type: Measure
• Description: Average time on page for all users.
• Data Type: Number
• Format: Duration (Seconds)

Median Time to Order - Converted

• Type: Measure
• Description: Median time to order for converted users.
• Data Type: Number
• Format: Duration (Seconds)

Average Time to Order - Converted

• Type: Measure
• Description: Average time to order for converted users.
• Data Type: Number
• Format: Duration (Seconds)

Site Speed Performance

Visits

• Type: Measure
• Description: Session count
• Data Type: Number

Page Views

• Type: Measure
• Description: Total page views
• Data Type: Number

P50

• Type: Measure
• Description: 50th percentile DOM interaction time
• Data Type: Number
• Format: Duration (Milliseconds)

P90

• Type: Measure
• Description: 90th percentile DOM interaction time
• Data Type: Number
• Format: Duration (Milliseconds)

P95

• Type: Measure
• Description: 95th percentile DOM interaction time
• Data Type: Number
• Format: Duration (Milliseconds)

Site Speed Apdex

Score

• Type: Measure
• Description: Apdex score
• Data Type: Number
• Format: Decimal

Tolerated

• Type: Measure
• Description: Total tolerated page views
• Data Type: Number
• Format: Integer

Frustrated

• Type: Measure
• Description: Total frustrated page views
• Data Type: Number
• Format: Integer

Satisfied

• Type: Measure
• Description: Total satisfied page views
• Data Type: Number
• Format: Integer

Site Speed Summary

Device

• Type: Dimension
• Data Type: String

P50 DOM Time Min.

• Type: Dimension
• Data Type: Number

P50 DOM Time Max.

• Type: Dimension
• Data Type: Number

DOM Interactive

• Type: Dimension
• Description: Buckets for DOM interaction time from page load (ms)
• Data Type: Number
• Format: Duration (Milliseconds)

Visits

• Type: Measure
• Description: Session count
• Data Type: Number
• Format: Integer

Bounces

• Type: Measure
• Description: Bounces count
• Data Type: Number
• Format: Integer

AOV

• Type: Measure
• Description: Average order value
• Data Type: Number
• Format: Currency

Conversion Rate

• Type: Measure
• Description: Conversion rate
• Data Type: Number
• Format: Percentage

Page Views

• Type: Measure
• Description: P50 of page views
• Data Type: Number
• Format: Integer

Bounce Rate

• Type: Measure
• Description: Bounce rate
• Data Type: Number
• Format: Percentage
• Calculation: SAFE_DIVIDE(Bounces, Visits)

Site Speed Geography

Country

• Type: Dimension
• Data Type: String

Region

• Type: Dimension
• Data Type: String

DOM Interactive

• Type: Measure
• Description: P50 of DOM interaction time
• Data Type: Number
• Format: Duration (Milliseconds)

Visits

• Type: Measure
• Description: Session count
• Data Type: Number
• Format: Integer

Page Views

• Type: Measure
• Description: Total number of page views
• Data Type: Number
• Format: Integer

Site Speed Page Type

Page Type

• Type: Dimension
• Data Type: String

DOM Interactive

• Type: Measure
• Description: P50 of DOM interaction time
• Data Type: Number
• Format: Duration (Milliseconds)

Site Speed Top Pages

URL

• Type: Dimension
• Data Type: String

Page Type

• Type: Dimension
• Data Type: String

DOM Interactive

• Type: Measure
• Description: P50 of DOM interaction time
• Data Type: Number
• Format: Duration (Milliseconds)

Page Views

• Type: Measure
• Data Type: Number
• Format: Integer

Site Speed Top Resources by Domain

Domain

• Type: Dimension
• Data Type: String

URL

• Type: Dimension
• Data Type: String

Type

• Type: Dimension
• Description: Request type
• Data Type: String

Duration

• Type: Measure
• Data Type: Number
• Format: Duration (Milliseconds)

Requests

• Type: Measure
• Data Type: Number
• Format: Integer

Site Speed By Date

Date

• Type: Dimension
• Data Type: String
• Format: Date

DOM Interactive

• Type: Measure
• Description: P50 of DOM interaction time
• Data Type: Number
• Format: Duration (Milliseconds)

Site Speed By Weekday

Day of Week

• Type: Dimension
• Data Type: String
• Format: Day of Week

DOM Interactive

• Type: Measure
• Description: P50 of DOM interaction time
• Data Type: Number
• Format: Duration (Milliseconds)

Site Speed By Hour

Hour of Day

• Type: Dimension
• Data Type: String
• Format: Hour

DOM Interactive

• Type: Measure
• Description: P50 of DOM interaction time
• Data Type: Number
• Format: Duration (Milliseconds)