Fanplayr 360 Generated Attributes
Last updated
Last updated
When Events are consumed by Fanplayr 360 the system will attempt to automatically generate some attributes. Example are from $countryCode
from an IP address or $browser
from a UserAgent.
These attributes are generated from IP address that is either automatically tracked by the , or supplied by the context
for .
$device.city
- The city of the event source determined its IP address.
$device.continent
- The continent of the event source determined its IP address.
$device.country
- The country of the event source determined its IP address.
$device.countryCode
- The two-letter country code () of the event source determined its IP address.
$device.longitude
- Longitude coordinate of the event source determined by its IP address.
$device.latitude
- Latitude coordinate of the event source determined by its IP address.
$device.ipAddress
- The IP address the event was generated from.
$device.postalCode
- The postal code of the event source determined its IP address.
$device.region
- The region or state of the event source determined its IP address.
$device.regionCode
- The region or state code of the event source determined its IP address. For example "CA" for California.
$device.userAgent
- Browser user agent string.
$device.browser
- Browser name that generated the event.
$device.browserMajorVersion
- Browser major version number.
$device.browserMinorVersion
- Browser minor version number.
$device.os
- Operating system name.
$device.osMajorVersion
- Operating system major version number.
$device.osMinorVersion
- Operating system minor version number.
$device.type
- The type of device ie "Laptop", "Desktop" and "Phone".
$device.family
- The model of device ie "iPhone", "Mac", "iPad", "Other".
$session.domain
- The domain name the event was tracked from.
$utm.term
- The ad terms associated with the UTM campaign.
$utm.source
- UTM campaign traffic source.
$utm.medium
- UTM campaign traffic medium.
$utm.id
- Unique UTM campaign identifier.
$utm.content
- Identifies the call-to-action that bought in traffic for the UTM campaign.
$utm.campaign
- UTM campaign name.
These comes from multiple sources.
$eventName
- Name of the event.
$eventTime
- The date and time the event occurred.
$session.id
- Unique identifier to differentiate browsing sessions.
$userId
- The primary unique identifier associated with the user.
These attributes are generated from the which is automatically tracked in the , or manually supplied in the context
for .
These attributes come from the context.page.url
property sent through with events. The will do it automatically, but it must be provided for the .
$timezone
- The of the event.
$source
- The source of the event. This is generated from the key you provide, which you can get in your .