Marketo

Marketo API Integration

To integrate Marketo into your system, you will need the following credentials from your Marketo account:

• Endpoint URL
• Client ID
• Client Secret

These credentials allow your system to authenticate and interact with Marketo's API.

Enabling API Access in Marketo

To configure the integration, follow these steps:

1. Log in to your Marketo Admin Panel
   • Navigate to Admin > Web Services
   • Locate your Endpoint URL
2. Create an API User and Role
   • Go to Admin > Users & Roles
   • Create a new role with API access permissions
   • Assign this role to a new API user
3. Obtain API Credentials
   • Go to Admin > LaunchPoint
   • Select New Service and choose Custom
   • Enter a service name and select the newly created API user
   • Once saved, retrieve the Client ID and Client Secret

Sending Leads to Marketo

To successfully send lead data to Marketo, the following fields must be populated with fixed values:

• Program Name
• Program Source
• Reason