Automations
Automations allow you to automate tasks such as sending emails and SMS on a schedule or for a specific event.
Scheduled Automations
You can define automations to run on a particular schedule. Automations of this nature must include an initial set of filters, and all users that qualify for those initial filters will enter into the rest of the automation.
Event Automations
Typically, automations are defined to trigger automatically upon receival of a specific event or group of events. In this case, a single automation instance will be fired off that operates on the user that generated the original event. All filters in this automation have a special option to only apply the filter to the event that triggered the automation.
Note: All automations of this type are delayed for 3 minutes after detecting the trigger event(s) to allow for other simultaneous events that operate on that same user to be handled by the system. For example, if the act of finalizing an order causes both an "Order Completed" event as well as an update to some user attribute, delaying an automation triggered on "Order Completed" ensures that the user attribute value is the most up-to-date
If you want to sync Audiences, take a look at Audience documentation
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