Fanplayr 360
  • Introduction
  • Data
  • Navigation
  • Tutorials
    • Sync High Value Users to Facebook Custom Audience
  • Features
    • Overview
    • Filters
      • Examples
    • Insights
    • Audiences
      • List
      • Editing
    • Automations
      • List
      • Editing
    • Pipelines
      • List
      • Editing
    • Exports
      • List
      • Editing
    • Profiles
      • Profile
  • 🔗Integrations
    • Sources
      • List
      • Editing
    • Destinations
      • List
      • Editing
    • Catalog
      • Amplitude
      • Attentive
      • AWS S3
      • Cordial
      • Custom Integration
      • Facebook Custom Audience
      • FTP/SFTP - Password Authentication
      • Google Ads
      • JavaScript
      • Mailchimp
      • Mailup
      • Pipedrive
      • Salesforce Commerce Cloud
      • Salesforce Marketing Cloud
      • Send In Blue
      • SFTP - SSH Key Authentication
      • Shopify
      • Slack
      • TikTok
      • Twilio
      • VTEX IO
  • Other
    • Mapping
      • Events
      • Event Attributes
    • Data Dictionary
      • Events
      • Event Attributes
      • User Attributes
    • Data Health
    • Compliance
      • PII
      • Consent
    • Account Settings
      • Personal
      • Preferences
      • Company
      • Users
      • Security
      • Invoices
  • 👩‍💻API Reference
    • API Overview
    • JavaScript API
      • Javascript API Reference
    • Custom API
      • Sessions and Users
      • Tracking Page Views
      • Tracking Events
      • Managing Identity
      • User Profile Data
      • Managing Consent
    • Semantic Data
      • Semantic Events
        • E-Commerce
        • Messaging
        • Other
      • Semantic Objects
      • Semantic User Attributes
      • Fanplayr 360 Generated Attributes
  • PrivacyID
  • Appendix
    • Terminology
Powered by GitBook
On this page
  • Introduction
  • Understanding Event Documentation
  • Example
  • Semantic Events
  1. API Reference
  2. Semantic Data

Semantic Events

PreviousSemantic DataNextE-Commerce

Last updated 1 year ago

Introduction

When sending Events into Fanplayr 360 any value can be used for an Event name (Custom Event), but if you use one of our supported Semantic Events it will add extra automatic functionality to and .

Any Event supports both Custom and Semantic Attributes, but many Semantic Events require specific Semantic Attributes to support Fanplayr 360 features.

Understanding Event Documentation

Each Semantic Event is documenated with:

  • A description

  • Links to any used

  • Interface Tab: A TypeScript style definition of the Event

  • JavaScript API Tab: An example of how to call this event from JS

  • Custom API Tab: An example of the message structure when using the Custom API

Custom API examples include <EVENT_MESSAGE_PROPERTIES>. This represents the that should be sent along with each message.

Example

interface Event {
    event: 'EVENT_NAME',
    properties: {
        customAttribute: string
        $product: Product
    } 
}
fp360.track('EVENT_NAME', {
    customAttribute: "value", // custom attribute
    $product: { ... } // semantic Product
})
{
  ...<EVENT_MESSAGE_PROPERTIES>,
  "event": "EVENT_NAME",
  "properties": {
    "customAttribute": "value", // custom attribute
    "$product": { ... } // semantic Product
  }
}

Semantic Events

👩‍💻
Insights
Profiles
Semantic Attributes
common properties
E-Commerce
Messaging
Other
Message Sent
Message Bounced
Message Errored
Message Reported
Message Delivered
Message Viewed
Message Interacted
Message Subscribed
Message Unsubscribed
Message Consent Requested
Message Consent Granted
Message Consent Denied
Session Started
Session Ended
Location Visited
Offline Purchase Completed
Purchase Returned
Widget Viewed
Widget Interacted
Offer Viewed
Recommendation Viewed
Recommendation Clicked
Recommendation Added
Recommendation Purchased
Product Viewed
Product List Viewed
Product Added
Product Removed
Cart Viewed
Checkout Started
Checkout Step Viewed
Checkout Step Completed
Order Completed
Searched
Discount Code Added
Discount Code Removed
Cart Abandoned