Enhanced user identification

Improves identification of returning users to increase the accuracy of history-based segmentation.

Introduction

Fanplayr provides rich segmentation features including the ability to target users based on their historic behavior on your site. You can improve the identification of returning users to your site by implementing our Enhanced User Identification feature.

This feature works by enabling Server-generated cookies on your site, which in-turn allows Fanplayr to store and retrieve the unique user identifier. Server-generated cookies are retained by browsers for longer periods of time as compared to regular Client-generated cookies. This will greatly improve the identification of returning visitors.

Manual Integration