Introduction

What is PrivacyID?

Privacy is a growing concern for all users across the web. Global and regional consent regulations are evolving to address the needs of users. Web browsers are continually changing to add new restrictions on third-party scripts and cookies which increases stress on business and IT. This changing landscape is leading to a reduced ability to identify returning visitors, affecting a variety of services related to analytics, marketing, personalization and other areas that businesses rely on to operate online. This impacts business strategy, revenue and overall user experience.

PrivacyID is a service which aims to address many of these concerns by helping to reliably identify returning users to your website while maintaining privacy and control. It handles all the heavy lifting for you so that you can focus on what matters most in your business.