Marketo

Marketo API Integration

To integrate Marketo into your system, you will need the following credentials from your Marketo account:

• Endpoint URL

• Client ID

• Client Secret

These credentials allow your system to authenticate and interact with Marketo's API.

Enabling API Access in Marketo

To configure the integration, follow these steps:

1. Log in to your Marketo Admin Panel

   • Navigate to Admin > Web Services

   • Locate your Endpoint URL

2. Create an API User and Role

   • Go to Admin > Users & Roles

   • Create a new role with API access permissions

   • Assign this role to a new API user

3. Obtain API Credentials

   • Go to Admin > LaunchPoint

   • Select New Service and choose Custom

   • Enter a service name and select the newly created API user

   • Once saved, retrieve the Client ID and Client Secret

Sending Leads to Marketo

To successfully send lead data to Marketo, the following fields must be populated with fixed values:

• Program Name

• Program Source

• Reason